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36 Cards in this Set
- Front
- Back
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Advertising |
"Paying" for spots on various medias such as TV, radio, newspapers, or internet to promote products or company. |
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Premiums |
Low-cost item(s) given to consumers at a discount or for free with a purchase. |
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Promotion tie-ins/Co-Branding |
Arrangements between one or more retailers |
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Direct Marketing |
Distributing an ad, text, catalog, email, or mailer directly to your customers or target market. |
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Samples |
Offering a free trial size of a product, no purchase necessary. |
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Sponsorship |
Investment in an entity, event or property to achieve organization goals. |
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Incentives |
Higher priced products earned and given through contests, sweepstakes or rebates. |
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Promotion |
"Persuasive" communication. |
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Public Relations |
finish |
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Institutional Promotion |
finish |
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Promotional Mix |
Combining promotional activities such as selling, sales promo's, direct marketing, and advertising. |
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Sales Promotion |
Types of promotion that involves how the goods or services are communicated to the consumer. |
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Online Advertising or "Banner Ad" |
Effectiveness is measured through "clicks." Contains "action phrases"...click here, show now. |
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Leveraging |
Getting as much as possible from a sponsorship agreement. |
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Coupons |
Cash discounts. |
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Exclusively |
To be the only or most profound sponsor. Generally cost money. |
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Transit Advertising |
Type of print advertising that brings messages directly to the people and routes must be considered. |
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Press Kits |
A folder containing articles, news releases, feature stories, and photographs telling about the person, place, product, company, or activity. |
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Product/Service Promotion |
finish |
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Press Release |
A pre-written story about a company that is sent to various media outlets. It contains information about: the event, products, and company info. |
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Broadcast Media |
Radio, online, electronic direct marketing, television, specialty mediums...must be entertaining. |
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Radio Advertising |
Reaches over 96% of people over 12. Target markets are reached through specific stations. |
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Specialty Media |
Key chains, bags, mugs, pens, magnets. |
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Consumer Market |
Creating and selling products, goods and services to individual buyers |
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Possession Utility |
Ex: McDonald's accepting apple pay. |
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Marketing |
Process of developing, promoting, and distributing good and services to satisfy customers needs and wants. |
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Target Market |
The group who is most likely to buy, take part in, or use your good or service. |
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Marketing Mix |
A combination of four basic marketing strategies: product, price, place, and promotion...also known as the 4 p's. |
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Place Utility |
Ex: A gas station located on a heavily traveled road. |
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Information Utility |
Ex: Cooking instructions on packaging add value to food products. |
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Demographics |
Statistical elements that describe a market in terms of personal characteristics. |
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Time Utility |
Ex: A convenience store that is open 24 hours a day. |
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Geographic's |
Used to identify the market based on geographic location, terrain, population, and temperature. |
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Market Segmentation |
A way of analyzing and separating your market by specific characteristics' in order to create a customer profile. |
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Mass Marketing |
All potential customers who are similar and are willing and able to buy or take part in your activity. |
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Psychographics |
Study of consumers based on attitudes, interests/hobbies, and opinions. |
