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10 Cards in this Set
- Front
- Back
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refers to raw, unorganized facts that need to be processed |
data |
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sample composed of individuals who just happen to be available when and where the data are being collected
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convenience sample |
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a type of primary research involving a technique marketers use to generate insights for future, more rigorous studies |
exploratory research |
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exploratory market research techniques typically involves aproduct-oriented discussion among a small group of consumers led by a trained moderator |
focus group |
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types of research refers to research conducted for a single firm to provide specific information its managers need |
custom research |
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refers to the process of collecting, analyzing, and interpreting data about customers, competitors, and the business environment in order to improve marketing effectiveness |
market research |
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a type of descriptive research that involves tracking the responses of the same sample of respondents over time |
longitudinal design |
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to a descriptive technique involving the systematic collection of quantitative information |
cross-sectional design |
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a company is collecting data on a regular basis and selling the reports to multiple firms, it is conducting which of the following types of research |
syndicated research |
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a sample in which each member of the population has some known chance of being included |
probability sample |
