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7 Cards in this Set
- Front
- Back
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What are the 4'P's of marketing?
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1) product
2) price, 3) place 4) promotion |
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Good, idea, method, information, object, service, etc., that is the end result of a process and serves as a need or can satisfy one's needs.
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Product
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In marketing mix, location of the market and means of distribution used in reaching it.
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Place
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Market value, or agreed exchange value, that will purchase a definite quantity, weight, or other measure of a good or service.
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Price
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Advancement of a product, idea, or point of view through publicity and/or advertising.
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Promotion
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Planned mix of the controllable elements of a product's marketing plan commonly termed as 4P's: product, price, place, and promotion.
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Marketing Mix
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Management process through which goods and services move from concept to the customer.
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Marketing
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