Marketing

Front 1

An overarching system of formal and informal relationships within which the firm participates to procure, transform, and enhance, and ultimately supply its offerings in final form within a market place.

Back 1

Value Network

Front 2

Usually have formalize contracts with suppliers, distributors, and other important partners to contribute the aspects of the value chain those entities doe best.

Back 2

Network Organizations

Front 3

The participating suppliers, customers, and other stakeholders in which the members of the network combine capabilities according to their expertise and the competencies required from the situation.

Back 3

value co-creation

Front 4

To be in a position to be maximally flexible, adaptable and speedy in response to the many key change drivers affecting business today.

Back 4

Nimble

Front 5

Consist of interdependent entities that are aligned for the purpose of transferring possession of a product from producer to consumer.

Back 5

Channel of Distribution

Front 6

Play a role in the exchange process between producer and consumer.

Back 6

Intermediaries

Front 7

Take the product

Back 7

Merchant intermediaries

Front 8

Do not take the title of the product.

Back 8

Agent Intermediaries

Front 9

The integrated process of moving input materials to the producer, in process inventory through the firm.

Back 9

Logistics

Front 10

Represents all the orgs involved in supplying the firm, the members of its channels of distribution, and its enduser consumers and business users.

Back 10

Supply Chain

Front 11

advantages of supply chain

Back 11

Breaking Bulk, Accumulating Bulk and sorting, Creating assortments, Reducing Transactions, and Transportation and storage

Front 12

Include a variety of activities that help fulfill completed trransactions and also maintain the viability of the channel relationships.

Back 12

Facilitating Funcutions

Front 13

The shortening or collapsing of marketing channels due to the elimination of one or more intermediaries.

Back 13

Disintermediation

Front 14

Consist of vertically aligned network behaving and performing as unified system.

Back 14

Vertical Marketing System

Front 15

A channel member has invested in backward or forard by vertical intergration by buying a controlling interest in other intermediaries.

Back 15

Corporate VMS

Front 16

Consists of toherwise indepedent entities that are bound together legally through contractual agreement.

Back 16

Contractual VMS

Front 17

designed to create a contractual arrangement .

Back 17

Franchise Org.

Front 18

The degree to which any member of a marketing channel can exrcise influence over the other members of the channel

Back 18

Channel Power

Front 19

Occurs in which channel members experience disagreements and their relationship can become strained or fall apart.

Back 19

Channel Conflict

Front 20

Involves explicit or implicit threat that a channel captain will invoke negative consequences on a channel member if it does not comp;ly wit the leader's request or expectations

Back 20

Coercive Power

Front 21

Sharing important product knowledge.

Back 21

Expert Power

Front 22

Channel member is respected, admired, or revered.

Back 22

Referent Power

Front 23

Results from contracts

Back 23

Legitimate Power

Front 24

Strategy designed to saturate every possible intermediary and especially retailers.

Back 24

Intensive Distribution

Front 25

Shopping good, limited search for the product.

Back 25

Selective Distribution

Front 26

Strategy built on prestige.

Back 26

Exclusive Distribution

Front 27

Promotional activities take place from the manufacturer downward through the channel.

Back 27

Push Strategy

Front 28

Focuses much promotion on the end user- consumer.

Back 28

Pull Strategy

Front 29

any business activity that creates value in the delivery of goods and services to consumers for their personal, nonbusiness consumption and is an essential component of the supply chain.

Back 29

Retailing

Front 30

The number of product categories carried by retailers.

Back 30

Variety

Front 31

Number of product items within a category.

Back 31

Depth

Front 32

Defines value in terms of price and delivered benefits to the customer

Back 32

Value Equation

Front 33

Uses alternative methods to reach the customer thta do not requrea physical location.

Back 33

Non-store retailing

Front 34

Printed or online in the comfort of the customer's own home.

Back 34

Catalog Retailers

Front 35

Involves independent businesspeople contacting consumers directly to demonstrate and sell products or services in a convenient location, ofter the consumer's home or workplace.

Back 35

Direct Selling

Front 36

Any action using electronic media to communicate with customers.

Back 36

Electronic Commerce

Front 37

The communication and sale of products or services to consumers over the Internet

Back 37

Electronic Retailing

Front 38

Sites where customers come and share stories about their vendors and then make better product decisions.

Back 38

Customer Communities

Front 39

The group of consumers targeted by a retailer.

Back 39

Retail Targert Market

Front 40

The consumer's mind of what the retail is like.

Back 40

Retail Positioning

Front 41

Reinforce benefits of purchasing at the retailer and reward consumers for being loyal.

Back 41

Loyalty Programs

Front 42

An assortment of itmes considred substittutesfor each other.

Back 42

Merchandise Categories

Front 43

Products created manufactured, and marketed by a company and sold to retailers around the country and the world.

Back 43

National Brands

Front 44

Store or in-house brands, products managed and marketed by reatailers.

Back 44

Private Label Brands

Front 45

Customers, not manufacturers, often drive the ultimate choice a marketing manager makes about a channel.

Back 45

true

Front 46

Physical distribution is the same as

Back 46

logistics

Front 47

Fluctuating Demand

Back 47

Related to perishability of services.

Front 48

Pricing Objectives

Back 48

the desired or expected result associated with a pricing strategy.

Front 49

Market Share

Back 49

the percentage of total category sales accounted for by a firm.

Front 50

Penetration Pricing

Back 50

Pricing for maximum marketing share.

Front 51

Price Skimming

Back 51

entering the market at a high price point.

Front 52

Target Return on Investment

Back 52

Bottom line profit is established first and then pricing is set to achieve the target.

Front 53

Competitor Based Pricing

Back 53

Set at market average prices.

Front 54

Stability Pricing

Back 54

A firm attempts to find a neutral set point for price that is neither low enough to raise the ire of competition nor high enough to put the value propisition at risk.

Front 55

Value Pricing

Back 55

An objective of utilizing price to communicate positioning

Front 56

Price Bundling

Back 56

Customers are given the opportunity to purchase a package deal at a reduced price compared to what the individual components of the package would cost separately.