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13 Cards in this Set
- Front
- Back
- 3rd side (hint)
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Emotional appeal. |
Uses needs and fear to promote a product. |
Life lock makes you fear that you identity will be stolen |
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Promotional advertising |
An advertisement that encourages people to buy their product now. |
Buy 1 get 1 free |
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Bandwagon advertising |
Convinces you to join other people. |
Sprint |
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Facts and statistics |
Uses numbers to show how well their product works |
Hand sanitizer |
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Unfinished ads |
An ad that says it better but doesnt give statistics. |
Bounty |
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Weasel words |
Prevents problems and says tested and approved |
Promotes health care |
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Endorsments |
When a popular figure supports an advertisement. |
Papa johns Peyton manning |
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Complementing the customers |
When advertisers use punchlines to complement the customer |
You deserve it. |
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Ideal kids. Ideal family |
Ad that shows a happy family in a well furnished home with their product. |
Xfi |
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Patriotic ads |
Make you feel like you are helping your country and others. |
Budweiser |
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Questioning the customers |
Ask questions about the viewer |
Klondike bar |
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Bribe |
Ad gives you rewards or ads onto what you are buying |
Buy 1 get 1 free |
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Surrogating advertising |
Ad where they hide the name but make the product |
Ciggarettes |
