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16 Cards in this Set
- Front
- Back
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Marketing seeks to |
Discover needs and wants of customers Satisfy them |
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What is Marketing |
-The organization itself and its departments -Society -Environmental forces |
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The 4 Ps: marketing mix Factors |
-Product - Promotion - Price - Place |
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Customer value Proposition |
The customer of benefits that an organization compromises customers to satisfy their needs |
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Uncontrollable Environmental Forces |
-Social - Competitive - Economic - Regulatory - Technological |
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Customer value |
Unique combination of benefits received by targeted buyers that include quality, convenience, on time delivery and both before and after sales service at a specific price |
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Value strategies |
Best price Best service Best product |
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Societal marketing concept |
Is the view that organizations should satisfy the needs of consumers in a way that provides for society's well being |
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What is marketed? |
Products (goods) Services Ideas |
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Who buys and uses what is marketed |
Ultimate consumers Organizational buyers |
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How to consumers benefit utility wise |
Form utility Place utility Time utility Possession utility |
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goals or objectives: S.M.A.R.T |
specific measurable attainable Relevant Time-Based |
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Consumer bill of rights: The right |
to safety to choose to be informed to be heard |
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Gross Income |
total amount of money made in one year by a person, household, or family unit. |
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disposable income |
the money the consumer has left after paying taxes to use for necessities |
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discretionary income |
is the money that remains after paying for taxes and necessities |
