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25 Cards in this Set
- Front
- Back
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Sue often travels to other grocery stores in the marketplace to observe how much they are charging for the same products she stocks at her store. Sue is engaging in ________. |
Market intelligence |
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How a person sees himself/herself is known as ______. |
Self-concept |
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Typically once a company has decided what business it is in and expressed that in a mission statement, the firm then develops a ________. |
Corporate Strategy |
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_______ allows you to smooth out the seasonal variance on sales so you can then determine how much of the change in sales is due to other factors. |
Statistical control |
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A _______ strategy involves selling more of existing products and services to existing customers. |
Market-penetration |
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The advantage of market research is that it: |
Can help make a good decision |
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In marketing, ______ involves collaboration with suppliers and customers in order to generate offerings of value to customers. |
Creating |
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Which of the following does green marketing typically involve? |
Marketing environmentally sage products and service in a way that is good for the environment. |
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Bill lives on a farm. If Bill wants to buy and iPad, he would have to drive 6 hours to the nearest city that has an Apple Store. According to the personal value equation, which of the following statements would be true, if Bill were to buy an iPad? |
The value of the iPad, as determined by Bill, would decrease. |
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Consumers respect _____ and often ask for their input before they buy goods and services. |
Opinion leaders |
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Advertising mean to startle people to get their attention is ______, while advertising that is not apparent to consumers is _____. |
Shock advertising; subliminal advertising |
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Al manages a grocery store. He decided to put the bread on aisle 1 and the milk next to aisle 10. He is controlling his store's ______ to increase the time his customers spend in the store, which will hopefully result in more sales per customer. |
Atmospherics |
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Statistical control involves: |
Mathematically removing the influence of a variable on an outcome so as to isolate the cause of a problem. |
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In case of _____ research, all of a product's marketing elements are held constant except one. |
Causal |
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Michael Porter's five forces model includes all of the following EXCEPT: |
Threat of supplier penetration development. |
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If the U.S. Department of Homeland Security mails free packaging guidelines to airline travelers, it is: |
engaged in marketing as a non-profit organization |
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Tony's work involves meeting with potential customers, determining their needs, and offering products that may meet those needs. He also keeps tabs on those customers to ascertain their level of satisfaction and obtain feedback. IN which of the following areas of marketing does Tony Work? |
Sales |
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Data is combined with statistical techniques by: |
Analytics software |
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Understanding the history that Hispanics have had with financial institutions in their home countries is important to marketers when developing campaigns. This is an example of understanding the: |
Social and cultural environment |
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_____ is the relationship between two variables whereby one variable is a direct consequence of the other. |
Causality |
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Situational factors that affect people's buying behavior include all of the following EXCEPT: |
The consumer's lifestyle |
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An example of a primary data resource is |
An in-depth interview |
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______ measure(s) the size of television audiences in various markets. |
The Nielsen ratings |
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The group of customers toward which an organization directs its marketing efforts is known as the _______. |
Value group |
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In Michael Porter's five forces model, the threat of supplier bargaining power refers to: |
The likelihood a supplier will enter into a customer's market. |
