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10 Cards in this Set
- Front
- Back
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Vertical strategies allow a firm to gain control over what? |
a. Distributors b. Suppliers and/or c. Competitors |
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Involves gaining ownership or increased control over distributors or retailers |
Forward integration |
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Forward integration, backward integration, and horizontal integration are sometimes collectively referred to as what? |
Vertical integration strategies |
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An effective means of implementing forward integration |
Franchising |
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A strategy of seeking ownership or increased control of a firm’s suppliers |
Backward integration |
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Refers to a strategy of seeking ownership of or increased control over a firm’s competitors |
Horizontal integration |
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Require intensive efforts if a firm’s competitive position with existing products is to improve. |
Intensive strategies |
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Seeks to increase market share for present products or services in present markets through greater marketing efforts |
Market penetration |
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Involves introducing present products or services into new geographic areas |
Market development |
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A strategy that seeks increased sales by improving or modifying present products or services |
Product development |
