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3 Cards in this Set
- Front
- Back
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Wht are 6 requirements of market segmentation? |
Clear, specific and based on facts.
Acessible by communication and distribution channels.
Must be different from each other.
Does not change rapidly (durable).
The reach should be realistic.
Profitable (substantial enough to be profitable). |
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What are the 4 types of market segmentation? |
Geographic segmentation. - region. - climate. - population density.
Demographic segmentation. - Age. - Education. - Icome. - Family status.
Psychographc segmentation. - Values, lifestyle, personalities, attitudes.
Behavioral segmentation. - Usage rates. - Brand loyalty. - Sensitivity of price. - Buying impulse.
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End of test. |
End of test. |
