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19 Cards in this Set
- Front
- Back
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Social Class
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Demographic
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Lifestyle
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Psychographic
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Purchase Occasion
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Behavioural
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Loyalty
|
Behavioural
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Climate
|
Geographic
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Religion
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Demographic
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Ethnicity
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Demographic
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Urban
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Geographic
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Personality
|
Psychographic
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Socioeconomic group
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Psychographic
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Usage rate
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Behavioural
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Price sensitivity
|
Behavioural
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Motives
|
Psychographic
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occupation
|
Demographic
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Religion
|
Demographic
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Personality
|
Psychographic
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Benefits sought
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Behavioural
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rural
|
geographic
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Consumer opinions & interests
|
Psychographic
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