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5 Cards in this Set
- Front
- Back
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Market Segmentation
Psychographic: - Different models of Nokia's mobile devices appeal to customers with various lifestyles. - Communicators for enterprises. - X series for music, N series for sports and gaming,E serious for text based communication |
Demographic
- All age categories. - Nokia Rokxo for Women. Geographic Opening its Flagship stores all over Asia and Middle East to be able to bring their customers the latest innovations |
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SWOT
Strengths - The world's largest producer and manufacturer of cellphones -Products that Nokia markets are also known to be durable and reliable -Has the largest distribution network world-wide |
SWOT
Strengths - The world's largest producer and manufacturer of cellphones -Products that Nokia markets are also known to be durable and reliable -Has the largest distribution network world-wide |
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SWOT
Weakness - Nokia has very few service centres and appalling after-sales service - Lack of company's retail stores in North America makes it harder for Nokia to compete with the growing force of Apple |
SWOT
Opportunities - Joint venture with Siemens in Germany to gain expertise in innovation. - Global cellphone market is growing by double digits every year. - Pink and Golden colored phones by Nokia attract women, given a feeling of personalized phones. |
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SWOT
Threats - Loosing Global market share with the introduction of Chinese cellphone emergence. - IPhone and Blackberry have decreased Nokia brand desirability. - Andriod software is a big threat to both symbian OS and Windows OS used by Nokia |
Porter's Five Force
- Threat of new entrants: Highest market share in industry, however new entrants take market share from Nokia and other companies as well. - Power of suppliers: Software suppliers for their smart phones are now Microsoft who have a very high bargaining power - Power of buyers: Competitors offering similar packages;industry is very price sensitive. Customers seek out for the best value for money |
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Porter's Five Force
- Power of buyers: Competitors offering similar packages;industry is very price sensitive. Customers seek out for the best value for money - Existing competitors: Nokia Lumia will find it difficult to tempt existing customers. |
Recommendations
- Target Markets in North America. - Company based retail stores in North America - Stop producing so many phones; specialize - Hire more developers to build more applications |
