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5 Cards in this Set

  • Front
  • Back
marketing information
everyday information about developments in the marketing environment that managers use to prepare and adjust marketing plans
decision support system
an interactive, flexible computerized information system that enables managers to obtain and manipulate information as they are making decisions
characterstics of a DSS
interactive: process under direct control

flexible:data manipulated in various way

discovery oriented: seek trends

accesible:easily learned
database marketing
creation of a large computerized file of customers' and potential customers' profiles and purchase patterns
marketing research
process of planning, collecting and analyzing data relevant to a marketing decision

has descriptive, diagnostic and predictive roles