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21 Cards in this Set
- Front
- Back
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ethics
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the moral principles or values that generally govern the conduct of an individual or a group
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morals
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the rules people develop as a result of cultural values and norms
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code of ethics
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a guideline to help marketing managers and other employees make better decisions
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corporate social responsibility
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a business's concern for society's welfare
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sustainability
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the idea that socially responsible companies will outperform their peers by focusing on the world's social problems and viewing them as opportunities to build profits and help the world at the same time
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pyramid of corporate social responsibility
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model that suggests corporate social responsibility is composed of economic, legal, ethical, philanthropic responsibilities and that the firm's economic performance supports the entire structure
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green marketing
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the development and marketing of products designed to minimize negative effects on the physical environment or to improve the environment
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ethics consists of ____________
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personal moral principles
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ethics also consists of _____________________
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unwritten rules we have developed for our interactions with each other
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culture
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a socializing force that dictates what is right and wrong
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________ is the foundation for ethical behavior
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morals
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the values businesspeople use to make decisions are acquired through ________, _______, and ___________
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family; educational and religious institutions
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ethical values are ________ and __________
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situation specific; time oriented
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three levels of ethical development
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preconventional morality; conventional morality; postconventional morality
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preconventional morality
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not doing something because afraid of punishment
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conventional morality
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not doing something because its against the law or afraid of how others will view it
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postconventional morality
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not doing something because of self judgement in the long run
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factors that influence ethical decision making
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1. extent of ethical problems within the organization
2. top management actions on ethics |
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____ % of large corporations appoint ethics officers
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33
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Economist ____________ believed that free market, not companies, should decide what is best for the world
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Milton Friedman
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four components of corporate social responsibility
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economic, legal, ethical, philanthropic
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