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12 Cards in this Set
- Front
- Back
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History
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First introduced as themed retailing back in 1958 when referring to a stores personality
now is more , and is focused in customer experience |
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customer experience
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when a company intentionally uses services as the stage and goods as props, to engage individual customers in a way that creates a memorable event
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Moving retailers from a service orientation to an experience orientation
Moving retailers from a service orientation to an experience orientation |
Theming the experience ( ex: La Vegas theme Hotel)
Accenting positive cues (ex: Grocery store in Ohio) Eliminating negative cues Engaging the 5 senses Mixing the memorabilia ( ex: Architecture, shops) |
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Jungle Jims
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Located in Fairfield, Ohio near Cincinnati
theme park of food 6.5 acres |
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Pike's Palace Fish market
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almsot when bankrupt
made themselves world famous throw fish, great place |
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Cesar palace
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Most successful shopping venue in the country
160 boutiques, 13 restaurants and specialty food shops |
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The Venetian
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2nd highest grossing retail behind the Forum Shops
35,000 people per day walk thru the Canal Shops |
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Bellagio
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hight end boutique stores
ceiling by Chihuly restaurant by Siri Maccioni 30 MM picassos on the wall |
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Aureole at Mandalay bay
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Wine Tower: Four stories high, frame made of stainless steel fitted with laminated glass, 9,865 wines held in the sandblasted Plexiglas wine racks,
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City Center Las Vegas
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6 buildings
living and shopping |
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West Edmonton Mall
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largest in north america euro blvd
world largest indoor water park |
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Nickelodeon Universe in Mall of America
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theme park inside
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