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5 Cards in this Set

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promotion
communication by marketers that informs, ersuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response
promotional strategy
coordinated plan for the optimal use of the elements of promotion: advertising, personal selling, sales promotion, and PR
elemants of promotional mix
advertising, personal selling, sales promotion, and PR
advertising
impersonal one-way mass communication about a product or organization that is paid for by the sponsor
PR
marketing function that evaluates public attitudes, identifies areas w/i the organization that the public may be interested in and executes a program of action to earn public understanding and acceptance