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5 Cards in this Set
- Front
- Back
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promotion
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communication by marketers that informs, ersuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response
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promotional strategy
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coordinated plan for the optimal use of the elements of promotion: advertising, personal selling, sales promotion, and PR
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elemants of promotional mix
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advertising, personal selling, sales promotion, and PR
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advertising
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impersonal one-way mass communication about a product or organization that is paid for by the sponsor
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PR
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marketing function that evaluates public attitudes, identifies areas w/i the organization that the public may be interested in and executes a program of action to earn public understanding and acceptance
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