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10 Cards in this Set
- Front
- Back
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Strategy
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A comprehensive plan for accomplishing an organization's goals.
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Emergent Strategy
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A pattern of action that develops over time in the absence of goals or missions, or despite goals and missions
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SWOT
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A management process that formulates strategies to support the organization'smission.
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Sustained Competitive Advantage
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When distinctive competence cannot be easily duplicated.
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Differentiation Strategy
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An organization seeks to distinguish itself from competitors through the quality of its products or services.
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Overall Cost Leadership Strategy
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An organizations attempts to gain competitive advantage by reducing its costs below the costs of competing firms.
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Focus Strategy
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An organizations concentrates on a specific regional market, product line, or group of buyers.
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Product Life Cycle
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Measure stages of sales volume over time.
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Unrelated Diversification
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Multiple businesses that are not logically associated with one another.
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Global Strategy
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Viewing the world as a single marketplace and having as a primary goal the creation of standardization goods and services that will address the needs of customers worldwide.
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