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15 Cards in this Set
- Front
- Back
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Gary Loveman
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CRO-Harrah's, former Harvard professor
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Deming's source of profit
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repeat customers
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Harrah's marketing team
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mathematicians
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Harrah's Winner's Information Network
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WINet
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Harrah's customer relations agents
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quantitative marketing control
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feed forward
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operations before beginning
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concurrent
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for example, word processing software
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feedback
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outputs as a result of operations
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changing tires every 30,000 miles
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an example of feed forward
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checking baggage at airports
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both concurrent and feed forward
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Antiviral software
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another example of feed forward
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computerized monitoring of customer service phone calls
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example of concurrent
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operations that directly affect survival of an organization and the success of its most essential activities
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critical points
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key to designing acceptable controls
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employee involvement
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three benefits of tracking stocking levels
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1)determine normal usage rate
2)set efficient reorder point 3)eliminate retail and wholesale environment |
