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10 Cards in this Set

  • Front
  • Back
Management

test

Lower Management
leadership within a business that oversees the performance of employees working on line tasks in managerial positions.
Middle Management
the intermediate leadership that is subordinate to the upper management and responsible for overseeing lower management.
Upper Management
the highest level of leadership within an organization, comprised of individuals and teams that are responsible for making the primary decisions within a business.
MBA
a graduate degree achieved at a university or college that provides theoretical and practical training to help graduates gain a better understanding of general business management functions.
Opportunity Costs
the loss of potential gain from other alternatives when one alternative is chosen.
Mission
the purpose or rationale for an organiztion's existence.
Stategy
how an organization or business expects to achieve its missions and goals
Differentiation
distinguishing the offerings of an organization in a way that the customer perciees as adding value.
Experince Differentiation
engaging the customer with a product through imaginative use of the five sense so the customer "experiences" the product.