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10 Cards in this Set
- Front
- Back
Management
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Lower Management
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leadership within a business that oversees the performance of employees working on line tasks in managerial positions.
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Middle Management
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the intermediate leadership that is subordinate to the upper management and responsible for overseeing lower management.
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Upper Management
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the highest level of leadership within an organization, comprised of individuals and teams that are responsible for making the primary decisions within a business.
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MBA
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a graduate degree achieved at a university or college that provides theoretical and practical training to help graduates gain a better understanding of general business management functions.
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Opportunity Costs
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the loss of potential gain from other alternatives when one alternative is chosen.
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Mission
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the purpose or rationale for an organiztion's existence.
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Stategy
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how an organization or business expects to achieve its missions and goals
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Differentiation
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distinguishing the offerings of an organization in a way that the customer perciees as adding value.
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Experince Differentiation
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engaging the customer with a product through imaginative use of the five sense so the customer "experiences" the product.
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