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66 Cards in this Set

  • Front
  • Back
planning
setting goals and deciding how to achieve them, or, coping with uncertianity by formulating future courses of action to achieve specified results
Why is planning difficult?
-it requries you to set time aside to do it
-you may have to make some decisions without a lot of time to plan
-it takes discipline to do it, then follow it
-once you do it, you need to maintain it and follow it
How planning benefits you
-it helps you check on your progress
-helps you coordinate activities
-helps you think ahead
-helps you come with uncertainty
4 approaches to responding to uncertianity
defenders, prospectors, analyzers, or reactors
defenders
experts at producing and selling narrowly defined products or services
--"lets stick with what we do best and avoid other involvements"
Prospectors
focus on developing new products or services and in seeking out new markets rather than waiting for things to happen
--"lets create our own opporutnity, not wait for them to happen"
Analyzers
let other organizations take the risks of product development and marketing and then imitate (or perhaps slightly improve on) what seems to work best
--"Let others take the risks of innovating, we;ll immiatete what works best"
Reactors
make adjustments only when finally focused by enviornmental pressures
--"lets wait until theres a crisis, then we'll react"
Adaptive Cycle
-portrays business as a continuing cycle through decisions about 3 kinds of business problems
-entrepreuneral
-engineering
-administrative
How an organizations mission becomes transformed into objectives
-Mission Statement
-Vision Statement
-Strategic Planning
-Tactical Planning
-Operational Planning
Mission Statement
an organizations purpose for being
Vision Statement
what the organization should become, where it wants to go strategically
Vision
a long term goal describing what an organization wants to become. It is a clear sense of the future and the actions needed to get there
Strategic planning
done by top managers, the decide what the organizations long term goals are for the next 5-7 years with the resources they expect to have available
tactical planning
done by middle managers who decide what contributions their department or smaller units can make given their resources for the next 1-2 years
Opperational planning
done by the first line managers who decide how to accomplish specific tasks for the next 1-52 weeks
Types of goals
Strategic, tacital, operational
Strategic goals
are set by top managers and focus on objectives for the ogranization as a whole
Tactical Goals
set by middle managers and focus on how to achieve strategic goals
operational goals
are set by first line managers are focused on short term matters with realizing tactical goals
SMART
specific
measureable
attainable
result-oriented
target dates
types of plans
standing and single use
standing plans
developed for activites that occur repeatedly over a period of time

policy-outlines general responses to a designated problem or situation
procedure-outlines response to particular problem or circumstance
rule-designates specific required action
Single Use PLan
developed for activities that are not likely to be repeated in the future

program-encompasses a range of projects or activites
project-has less scope and complexity than a program
MBO-the four step process for motivating employees
1. jointly set objectives
2. develope action plan
3. periodically review performance
4. give performance appraisal and rewards, if any
The Planning/Control cycle
1. make the plan
2. carry out the plan
3. control the direction by comparing results with the plan
4. control the direction by either correcting deviations in the plan being carried out or by improving future plans
The project life style
definitin, planning, execution, closing
Definition
state the problem, look at the risks, identify the project goals and objectives, and determine the budget and schedule
Planning
consider the details needed to make the big picture happen
Execution
actual work stage
-define management style and establish the control tools, monitor progress, review schedule
Closing
acceptance by the client, deliverables, training, final report
Critical Path Method (CPM)
-list activities
-estimate activity completion time
-draw netwrok diagram based on dependencies
-ensure critical path stephs remain on schedule
Business plan
a document outlining a proposed firms goals, the strategy for achieveing them, and the standards for measuring success
strategy
an educated guess as to what the organization has to do in order to survive
strategic management
the process that involved managers from all parts of the organization in the formulation and the implementation of strategies and strategic goals
Strategic planning
determines the organizations long term goals
Reasons to adopt strategic management and strategic planning
-can provide direction and momentum
-can help stress the importance of new ideas
-helps develope and maintain competitive advantage
strategic positioning
an effective strategy that attempts to achieve sustainable competitive advantage by preserving what is distinctive about a company
5 step process of strategic management process
1. Establish a mission and vision
2. establish the grand strategy with enviornmental scanning
3. formulate the strategic plans
4. carry out the strategic plans
5. maintain strategic control
Porters 5 competitive forces
1. The threats of new entrants-new competition
2.bargaining of power suppliers-relying on a single supplier leaves you vulnerable
3. Bargaining power of buyers-customers that shop around
4.Threats of subsitute products or services
5. Rivalry among competitors
Porters 4 competitve strategies
1. Cost leadership-keeping prices below competition targeting a wide market
2. Differentiation strategy-products are of unique and superior value to sell to a wide market
3. Cost focus strategy-keep prices below competition to target a narrow market
4. focused differentiation strategy-offer products of unique value to sell to a narrow market
Product life cycle
-the four stages a product goes through in its "life"

1. introduction stage-introduced to the market
2. growth stage-consumer demand increases
3.maturity stage-product starts to fall out of demand and prices drop
4.decline stage-product falls out of favor and is withdrawn from the market place
Diversification Strategy
involves opperating several businesses to spread the risk
-unrelated and related
Synergy
the economic value of seperate, related businesses under one ownership and management is greater together than the businesses are worth seperatey
competitve intelligence
gaining information about ones competitors activities so that you can anticipate their moves and react appropriately
Strategy implementation-execution
-meshing stratgey with reality
-aligning people with goals
-achieveing planned results
process of execution
first core process-effective leaders make future leaders
the second core process-the "how" of execution
the 3rd core process-defines where the organization wants to go
organizational culture
a system of shared beliefs and values that develops within an organization and guides the behavior of its members
--the organizations personality
why is culture important
1.) provides an opportunity to reinforce the companies message
2.) gets everyone on board
3.) helps companies manage confict
4.) helps the employees understand why companies do what they do
how can culture be embeded in an organization
1.) formal statements
2.) slogans and statements
3.) stories, legends and myths
4.) leader recreations and crisis
5.) role modeling
6.) physical design
7.) rewards, promotions
8.) organized goals
9.) measurable activities
10.) organizational structure
11.) procedures for self development
organization
system of consciously coordinated activities of forces of 2 or more
vertical hierarchy
shows the chain of command of an organization
8 types of organizational structures
simple, functional, divisional, congolomerate, hybird, matrix, team based, network
Simple structure
authority centralized in a single person
functional structure
common in both profit and nonprofit organizations, people with similar occupational speciallities are put together in formal groups

--president, VP of marketing, VP of finanance
Divisional structure
when people of similar occupational specialities are put together in groups

-product divisions, consumer divisons, geographic divisions
hybrid structure
uses different parts of functional and divisional structure in different parts of the same organization
Conglomterate structure
group divisions or business unites based around smaller business or industries
Matrix structure
combines functional and divisional chains of command
Team based structure
teams, both temp. and permanenet are used to improve horizontal relations
network structure
has a central core that is linked to outside independent firms
Contingency design
the process of fitting an organization to its enviornment
Mechanistic Enviornment
organizations are characterized by centralized authority, clearly specified tasks and rules and close supervision of employees
Organic Environment
decentralized authority, few rules and procedures and networks and employees are expected to cooperate and respond to tasks unexpected
Orgaztional size
measured by the number of full time employees
Organizational Life Style
birth, youth, midlife, maturity