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5 Cards in this Set
- Front
- Back
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Marketing Policies Manufacturing/ production concept |
based on the belief that customers favor products that are available and highly affordable; thus, companies should focus on production and distribution efficiency. |
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Marketing Polices Product Concept |
based on belief that customers prefer existing products and product forms; thus, companies should develop good versions of these products. |
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Marketing Polices Selling Concept |
based on the belief that customers will not buy enough of the organizations undertake a large selling and promotion effort. |
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Marketing Polices Marketing Concept |
based on the belief that organizations should determine the needs and wants of target markets and sliver desired satisfaction more effectively and efficiently than competitors. |
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Marketing Polices Societal marketing concept |
based on the belief that organizations should determine needs and wants of target markets and deliver desired satisfaction more effectively and efficiently than competitors in a way that maintains or improves the consumer's and society's well-being. |
