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25 Cards in this Set
- Front
- Back
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How to implement What You Have Decided to do...(2)
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1) select intervention/service
2) plan for future evaluation of said service |
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motivation for purchasing- definition
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there are features whether it's a cell phone or pharmacy service that we think about when purchasing
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possible factors in selection of service (3)
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price (compensation)
location/position- how did they position service- is it accessible? effectiveness of marketing- possibly personal selling- how was the package presented to me, how you greet someone |
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packaging the product- diagram (5 components that you should think about in design process)
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1) aesthetics- appearance, color, material (e.g. unorganized, disheveled pharmacy service)/industrial design
3) environmental impact/sustainability**- zoned out -has to be doable for a long time- e.g. if customer is like I WANT 45 MINUTES OF YOUR TIME AND IT TO BE AWESOME you want to think about whether it's realistic within the environment you are in 4) science- tech factors 5) investment climate- business strategy 5) market need too- what ppl want basically- the dominant inputs to design process are: market need, sci/tech, business strat, concern for environment/sustainability, and industrial design |
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definition of brand recognition (2)
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consumer awareness
identification by consumer |
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definition of loyalty
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faithfulness to a brand demonstrated by repeated use
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example of services and loyalty
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--wh1a
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how to achieve sustainability- what type of analysis
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breakeven analysis
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breakeven analysis components (3)
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variable costs- don't have full control over? price of gas...depends on how much you drive, etc.
fixed costs- e.g. pharmacist salaries sales |
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indirect cost computation (2)
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what theshit
T he proportion of total store space that is occupied by the service during operating hours The proportion of total stores sales that the sales of the service represent. |
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sales- how to calculate
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number of services provided x price
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how to determine whether we are breaking even or making profit
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sales - variable cost - fixed cost = 0
IDK IS THIS SUSTAINABILITY? |
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service development process overview- bottom line of evaluation phase
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bottom line: price is cyclic...
when we are planning/developing service, everything comes back around. good developers of services are going to go back to start and have period to assess what has worked and what hasn't (eval phase) |
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ongoing evaluation steps/CDC frameowrk for program eval (6)
4 standards |
1) engage stakeholders in discussion of what is effective and what is not effective*** REALLY IMPORTANT
2) describe the program 3) focus the evaluation design to assess the issues of greatest concern to stakeholders while using time and resources as efficiently as possible. 4) gather credible evidence 5) justify conclusions 6) ensure use and share lessons learned*** focusing on standards like: is there utility? feasibility? Propriety? accuracy? |
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how to re-engage stakeholders (3)
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1) identify stakeholders and what we need to talk about
2) i zoned out- identify what's in it for employees and how they can be involved 3) ask patients what is working what isn't |
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Examples of successful/recognized pharm services 6
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MTM- we have recognition of codes to bill for
is this sustainable on a consultant basis (like this is all you want to do) IDK enter codes? PharmMD Outcomes Inc. Mirixa Pharmacy-Based Immunization Delivery Programs + expansion to peds maybe Compounding |
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PharmMD- what is it
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company targeted at improving pt outcomes and lowering healthcare costs through comprehensive MTM services
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PharmMD- service info targetted at... (4)
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Employers
Health Plans Patients Physicians -- |
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Outcomes Inc (3) founded when
what is it |
Founded in 1999
Nationwide network of pharmacists delivering MTM to covered members Contracts with sponsors (including insurers) to provide services |
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Outcomes: provides what 3 things
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Documentation
Bill Support Services to make the billing |
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Mirixia (2) est?
emphasis on what whta type of pharmacy |
Established in 2006
Emphasis on improvement of quality / accessability of health care for patients through retail !!!! pharmacy |
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3 things mirixia does
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--Encourage standardized care
Education on health issues Lowered medication costs |
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compounding- 3 staples
currently trying to do what |
journal of compounding
IACP to create standards PCCA (professional cmpd centers of america) trying to develop better quality standards- example of evolution of a negative service to better one |
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misc examples of pharmacy services (2)
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DOTx.Med- diabetic services/connecting pharmacists
roles in pt centered medical homes |
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6 groups mirixia targets
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Health plans
Pharmaceutical companies Employers Physicians Patients Pharmacists |
