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17 Cards in this Set
- Front
- Back
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High Growth/Low Market Share
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question
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High Growth/High Market Share
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star
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Low Growth/High Market Share
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cash cow
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Low Growth/Low Market Share
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dog
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Top Management
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Strategic Plans and Goals
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Middle Management
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Tactical Plans and Objectives
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First Line Management
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Operational Plans and Objectives
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Policy
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Broad
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General Guidelines and Rules
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Specific
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Example of procedure
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A series of administrative activities to process employee’s timecards
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Example of Operational Objective
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Plan to determine how many employees will work next weekend
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Reason for MGT pyramid
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Hierarchy of objectives
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Final step in basic planning process
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controlling/validation
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Developing alternatives to reach the desired objectives
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managers should create as many alternative scenarios as possible
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Managers increase their chance of success in planning
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begin with quality information from suppliers and customers
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the company’s distinctive competitive advantage
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what the customers value
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rules, policies and procedures
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standing plans
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