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17 Cards in this Set
- Front
- Back
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Implementation of strategic planning
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draws heavily on top manager's leadership abilities
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Management by objectives (MBO)
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a unique planning method because subordinates have the opportunity to communicate and reciprocate with managers to set their own goals
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The first step in the strategic concept process
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take a close look at the mission
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the leadership challenge when implementing a new strategy
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the ability to influence subordinates to embrace the new strategy, as resistance to change is inherent.
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Boston Control Group (BGC)
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the two market axes that form the dimensions of growth rates and market shares (dogs, stars, cash cow, question marks)
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Colleen Barrett
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1964 – Becker Junior College
1968 – Legal secretary 1978 – Corporate secretary for SW Airlines 1986 – VP of Administration 1990 –Exec. VP of Customers 2001 – President |
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Barrett's description of company culture
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family
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Southwest's external threats
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war, terrorism, fuel prices
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Environmental Scanning
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The process of collecting information about the external environment to identify and analyze trends
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Feedback
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System's "informative" link up between inputs and outputs
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Core Values
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Things concerning which a company will not compromise
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Cause of continued success
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focus on core competencies
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Baseline for actions and decisions, guiding employee's actions
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Values
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Elements of organizational culture
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1 Shared Values
2 Philosophies 3 Norms of behavior |
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Miniculture
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Emerges from company's formal and social subsystems
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Directly interacting forces of organization's system
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1 Owners
2 Customers 3 Suppliers 4 Competitors |
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Recent trends in supplier practices that continue to emerge
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1 Outsourcing
2 Developing alliances with outside suppliers 3 Increased alliances with fewer, more dependable suppliers |
