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12 Cards in this Set
- Front
- Back
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situational analysis
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a process planners use, within time and resource constraints, to gather, interpret, and summarize all information relevant to the planning isue under consideration
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Goals should be
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SMART
1.specifict 2.measurable 3.attainable 4.relevant 5. time bound |
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single use plans
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designed to achieve a set of goals that are not liekely to be repeated
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standing plans
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focus on ongoing activities designed to achieve an enduring set of goals
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strategic planning
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making decisions about the organizations long term goals and strategies
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tactical planning
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a set of procedures for translating broad strategic goals and plans into specific goals and plans that are relevant to a distinct portion of the organization
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operational planning
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identifying the specific procedures and processes requried at lower levels of the organization
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strategic management
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a process that involves managers from all parts of the organization in the formulation and implementation of strategic goals and strategies
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the first step in strategic planning is to
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Establish a mission
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mission
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organizations basic purpose and scope of operations
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core competence
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a unique skill or knowledge an organization possesses that gives it an edge over competitors
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SWOT Analysis
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a comparison of strengths, weaknesses, opportunities and threats that helps executives formulate strategy
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