Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
22 Cards in this Set
- Front
- Back
|
Romantic Perspective
|
inplicit assumptiuon is that the leader is the key force in determining success.
|
|
|
6 characteristics of a good objective
|
flexible
stretching and motivating measurable achievable agreeable understandable |
|
|
What is the I/O model?
|
says that firms must identify and acuire skille and resources to achieve profitablity along with segments in the market.
|
|
|
Romantic Perspective
|
inplicit assumptiuon is that the leader is the key force in determining success.
|
|
|
How do operational effectivnes and strategy differ?
|
Operational effectivness is doing similiar activities better than your rivals
Strategy is preforming diffrent activities in a diffrent way (ie southwest, dell, star bucks) |
|
|
Resource-based model
|
says that a company should first develop resources and skills to take advantage of opportunities in their industries.
|
|
|
external control perspective
|
rather than thinking the leader is the most important factor, the focus is on external factors that may affect firm's success
|
|
|
Variety based positioning
|
offering unique set of goods or services
(ie chick-fl-a) |
|
|
Whis model beleives external enviroment imposes constraints I/O or resource-based
|
I/O
|
|
|
External enviroment
|
looks for oppprtunities and threats
|
|
|
Symbiosis
|
recognizes that the stakeholders are dependent on each other for their success.
|
|
|
Internal enviroment
|
streatgths and weaknesses
|
|
|
Corporate level stratigies
|
addresses the issues concerning a firm's portfolio (or group) of businesses.
|
|
|
What are the 5 prominent stakeholders
|
customers
employees suppliers community owners |
|
|
access based positioning
|
serving a set of cutomers that require a unique access
(kinkos) |
|
|
straddling
|
trying to carry two positions at once
(ie Continental airlines) |
|
|
Symbiosis
|
recognizes that the stakeholders are dependent on each other for their success.
|
|
|
Why is growth problematic?
|
1 firm might not have the capital to expand
2 might lack the technology 3 expanding creates more costs 4 loses its uniqueness and/or original target market |
|
|
What are the 3 types of positioning
|
variety-based
needs-based access-based |
|
|
Objectives
|
they turn mission statements into performance outcomes
|
|
|
How do firms achieve strategic effectivness?
|
1 consitent long term goal and objectives
2 understanding for the enviroment 3 takes resources into consideration 4 effectively implements production |
|
|
What to remember when setting objectives?
|
what does the industry allow
what does it taker to succeed what can be accomplished does it support out mission? |
