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7 Cards in this Set
- Front
- Back
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Sir Edward Burnett Tylor |
An English anthropologist, probably provided the first formal definition of culture. According to him, culture comprises the skills and attitudes that each human being acquires as a member of the society. |
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Ralph Linton |
In his book The Study of Man, this American anthropologist described status and role as two different facets of an individual’s social position. He then went on to define culture as “the total social heredity of mankind” |
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Melville J. Herskovits |
This American anthropologist studied African culture in detail and stated that “culture is the man-made part of the environment”. |
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Talcott Parsons and Edward Shils |
According to these American sociologists, culture is “a symbolically mediated pattern of values or standards of appropriateness”. These values lead to the creation and use of significant cultural objects. |
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Clyde Kluckhohn |
Kluckhon is best known for developing the theory of culture within American anthropology. |
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Geert Hofstede |
According to this social psychologist, culture is nothing but “the collective programming of the mind which distinguishes the members of one human group from another”. |
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Jane Sojka and Patriya S. Tansuhaj |
These two international marketing strategists defined culture as “a dynamic set of socially acquired behaviour patterns and meanings common to the members of a particular society or human group, including the key elements of language, artefacts, beliefs and values”. |
