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37 Cards in this Set

  • Front
  • Back
social forces
demographic characteristics of population and its values
population facts. generational cohorts
pop. is getting bigger, over 65 will double. baby boomers)'46-'64) getting older. generation x('65-76)
generation y(77-94) or millennials
blended family
merging into a single household or 2 previously seperated units
population shifts
toward western and southern states. and also toward exurbs or smaller towns
metropolitan area and micropoltian
metro - 50k or more
micro - 10-50k
multicultural marketing
combo's of the marketing mix taht reflect the unique aspects of different races
set of values, ideas, and attitudes that are learned and shared among the members of a group
factors toward women marketing
carrer mothers, increased patcipation in sports, internet
value consciousness
concern for obtaining the best quality, features, and performance of product or service will drive consumption behavior
economuc forces
income, expenditures,and resources that affect cost of running business and household
inflationary and recessonary economy
cost to produce and buy products and services escalate w/ price. reccess is opposite
gross income
total amount $ earned by person, or household
disposable income
$ left after paying bills buy food and sheletr
discretionary income
used to buy luxury items
technolocial forces
inventions and innovations
recycling and precycling
reusing...reduce waste by reducing packaging
info and comm based electronic exchange enviroment occupied by computer technologies
electronic commerce
electronic payment of g and s
private internet/internet b/t company and suppliers
competitive forces
alternative firms taht could provide a product to satisfy a specfic markets needs.
4 forms of competition
1)monopoly - 1 firm sells product.homogeneous
2)oligopoly - few compaines control majority
3)monopolistic competition - many sellers
4)pure comp - every comapny has similar product.ulimited competetors
4 factors that affect competion
1)barriers to entry
2)power of buyers and sellers
3)exsisting competitors
4)small business competitors
regulatory forces
restrictions state and federal law places on business with regard to the conduct of its activities
sherman antitrust act
farmers of midwest against fixed railroad prices.
forbids contracts and monoplies
clayton act
forbids action to lessen competition
robinson-patman act
cant charge different prices to different distributers
digital millenium copyright act
protect digital copyrights
increase power and rights of conusmers in dealing with institutions
price fixing and discounting
fixing - illegal
discounting - allowed
distribution regulations
1)exclusive dealing - deal to handle only someone products
2)requirement contracts -buyer to purachse from one seller
3)exclusive territorial distributorships - only certain area
4)tying arrangement-buy one, must buy another
FTC power
issue cease and decist order
and order corrective advertising
industry polices itself
business cycle
recession, growth recovery, prosperity
consumer confidence
index of consumer sentiment
macro-eco conditions
buss cycle, consumer confidence, inflation
marketing myopia
cant see far away and concerned with only there products. lose sight of need of product.
competitive forces