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37 Cards in this Set
- Front
- Back
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social forces
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demographic characteristics of population and its values
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population facts. generational cohorts
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pop. is getting bigger, over 65 will double. baby boomers)'46-'64) getting older. generation x('65-76)
generation y(77-94) or millennials |
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blended family
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merging into a single household or 2 previously seperated units
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population shifts
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toward western and southern states. and also toward exurbs or smaller towns
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metropolitan area and micropoltian
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metro - 50k or more
micro - 10-50k |
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multicultural marketing
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combo's of the marketing mix taht reflect the unique aspects of different races
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culture
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set of values, ideas, and attitudes that are learned and shared among the members of a group
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factors toward women marketing
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carrer mothers, increased patcipation in sports, internet
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value consciousness
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concern for obtaining the best quality, features, and performance of product or service will drive consumption behavior
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economuc forces
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income, expenditures,and resources that affect cost of running business and household
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inflationary and recessonary economy
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cost to produce and buy products and services escalate w/ price. reccess is opposite
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gross income
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total amount $ earned by person, or household
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disposable income
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$ left after paying bills buy food and sheletr
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discretionary income
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used to buy luxury items
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technolocial forces
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inventions and innovations
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recycling and precycling
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reusing...reduce waste by reducing packaging
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marketspace
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info and comm based electronic exchange enviroment occupied by computer technologies
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electronic commerce
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electronic payment of g and s
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inranet/extranet
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private internet/internet b/t company and suppliers
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competitive forces
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alternative firms taht could provide a product to satisfy a specfic markets needs.
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4 forms of competition
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1)monopoly - 1 firm sells product.homogeneous
2)oligopoly - few compaines control majority 3)monopolistic competition - many sellers 4)pure comp - every comapny has similar product.ulimited competetors |
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4 factors that affect competion
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1)barriers to entry
2)power of buyers and sellers 3)exsisting competitors 4)small business competitors |
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regulatory forces
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restrictions state and federal law places on business with regard to the conduct of its activities
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sherman antitrust act
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farmers of midwest against fixed railroad prices.
forbids contracts and monoplies |
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clayton act
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forbids action to lessen competition
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robinson-patman act
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cant charge different prices to different distributers
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digital millenium copyright act
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protect digital copyrights
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consumerism
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increase power and rights of conusmers in dealing with institutions
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price fixing and discounting
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fixing - illegal
discounting - allowed |
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distribution regulations
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1)exclusive dealing - deal to handle only someone products
2)requirement contracts -buyer to purachse from one seller 3)exclusive territorial distributorships - only certain area 4)tying arrangement-buy one, must buy another |
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FTC power
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issue cease and decist order
and order corrective advertising |
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self-regulation
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industry polices itself
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business cycle
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recession, growth recovery, prosperity
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consumer confidence
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index of consumer sentiment
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macro-eco conditions
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buss cycle, consumer confidence, inflation
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marketing myopia
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cant see far away and concerned with only there products. lose sight of need of product.
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competitive forces
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1)competitive
2)economic 3)regulatory 4)technological 5)socio-cultural |
