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14 Cards in this Set

  • Front
  • Back
the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers
marketing environment
the actors close to the company that affect its ability to serve its customers--the company, suppliers, marketing intermediaries, customer markets, competitors, and publics
the larger societyal forves that afect the microenvironment--demographic, economic, natural, technological, political, and cultural forces
firms that help the company to promote, sell, and disribute its goods to final buyers; they include resellers, physical distribution firms, marketing service agencies, and financial intermediaries
marketing intermediaries
any group that ha an acutal or potential interest in or impact on an organization's ability to achieve its objectives
the study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics
birth dearth
Generation X
echo boomers
Generation Y
factors that affect consumer buying power and spending patterns
economic environment
differences oted over a century ago by Ernst Engel in how people shift their spending across food, housing, transportation, health care, and other goods and services categories as family income rises
Engel's law
natural resources that are needed as inputs by marketers or that are affected by marketing activities
natural environment
forces that create new technologies, creating new product and market opportunities
technological environment
laws, government agencies, and presure groups that influence and limit various organizations and individuals in a geven society
political environment
institutions and other forces that affect society's basic values, perceptions, pregerences, and behaviors
cultural environment