Long Quiz

Front 1

Marketing research to test hypothesis about cause and effecr

Back 1

Casual Research

Front 2

Better describe marketing problems, situations such as the market potential for a product

Back 2

Descriptive Research

Front 3

Gathering of primary data by selecting matched groups of subjects, giving them different treatments

Back 3

Experimental Research

Front 4

Gather preliminary information that will help better define problems and suggest hypothesis

Back 4

Exploratory Research

Front 5

Personal interviewing that consists of inviting 6-10 people to gather for a few hours with a trained interviewer to talk about products or services

Back 5

Focus Group Interviewing

Front 6

Everyday information about developments in the market that helps managers prepare marketing plan

Back 6

Marketing Intelligence

Front 7

The function that links the customer, consumer and public to the marketer through information used to identify and define marketing opportunities

Back 7

Marketing Research

Front 8

gathering of primary data by observing relevant people, actions and situations

Back 8

Observational Research

Front 9

Information collected for the specific purpose at hand

Back 9

Primary data

Front 10

A segment of the population selected for marketing research to present the population as a whole

Back 10

Sample

Front 11

Information that already exists, somewhere, having been collected for another purpose

Back 11

Secondary data

Front 12

Gathering of data by asking people questions about knowledge, attitudes, preferences, and buying behavior

Back 12

Survey research

Front 13

Marketing research

Back 13

Is the systematic, objectives and exhaustive gathering, recording and analyzing of data relevant to a specific marketing situation or problem in order to facilitate decision making

Front 14

Three important elements in the definition of marketing research

Back 14

It emphasizes the systematic gathering, recording and analysis of data.

Data should be objectively gathered, recorded and analyzed.

It is an exhaustive gathering, recording and analysis of data.

Front 15

Uses of marketing research

Back 15

1. To assist management in making decisions

2. To conceive and develop new products

3. To uncover new uses of products already in the market

4. To improve the operations for existing products

Front 16

Categories of the application of Marketing research

Back 16

1. Sales and market research

2. Business and economic and corporate research

3. Product Research

4. Advertising research

5. Corporate Responsibility Research

6. Non-business research

Front 17

Identify target markets, determine behavioral patterns and attitudes of buyers.

Back 17

Sales and market research

Front 18

All researches that have something to so with product planning and development, branding, and packaging.

Back 18

Product Research

Front 19

All studies dealing with proper selection of advertising teams, copy writing, media selection and analysis

Back 19

Advertising Research

Front 20

Study of business cycle and forecasting wherein both short and long range plan are determined

Back 20

Business and economic and corporate research

Front 21

Studies on subjects who are outside the commercial dimensions of marketing of goods and services.

Back 21

Corporate Responsibility Research

Front 22

Covers different types of problems encountered by government; political, social, and civic

Back 22

Non-business Research

Front 23

Market Research Process

Back 23

- identifying the research problem

- set the research objectives

- develop the research plan

- Conduct the information analysis

- interpret and report the findings

- implement the research plan