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16 Cards in this Set
- Front
- Back
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macro environment
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external
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micro environment
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intra-firm relationships
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utility 3 types
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place
time possession |
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transportation and inventory utility
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place and time
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logistics interface with other areas of the firm
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price
product promotion production finance purchasing accounting |
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pull
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customer pulls demand
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push
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company controls
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push vs pull
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prefer push - more controllable
push is erratic |
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order cycle
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time decided to place order until they actually receive it
as time goes up, more inventory to hold |
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how does increasing the distance to markets impact costs
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as distance goes up so does cost
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wholesalers categories
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merchant
manufacturer's sales branches and offices agents, brokers, and commission merchants |
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what are the options for distribution by a company (3)
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exclusive
selective intensive |
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intensive
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as many wholesalers and retailers as possible
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exclusive
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limit number of intermediaries
better control over prices and services |
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selective
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between intensive and exclusive
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which channel members have the highest costs in a logistics channel
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middle
incoming and outgoing |
