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11 Cards in this Set
- Front
- Back
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When an ad tries to make you believe the product will change your life you'll be thinner, smarter, sexier more popuar the false delemma is?
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False Cause
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If an ad limits consumer's options by claiming only they have "The best", "Only", etc.the false delemma is?
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False Dilemma
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When an ad attacks the competition rather that talking about their product the false delemma is?
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Ad Hominem
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When the ad discusses how long a product has been the same or a company has been around, implying old ways are always better the false delemma is?
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Traditional Wisdom
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When an ad uses fear to imply if you don't use it bad things will happen (ex. sick no college for a child etc.)
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Scare Tactic
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When an ad implies that everyone is using their product the false delemma is? (usually with celebrities or large groups of people.)
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Bandwagaon
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When an ad claims everyone one needs or love this product the false delemma is?
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Hasty Generalizations
words like "Who wouldn't love or need ..." |
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When an ad refers to using the views of the majority to persuade the false delemma is?
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Appeal to the People
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When an ad appeals to a feeling to get you to buy it the false delemma is? (ex.Buying a Chevy makes you feel h)appy and proud
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Appeal to Emotions
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A Static ad is an ad that what?
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Does not change. Like a billboard, magazine ad, or on a bus
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What kind of ad are on tv?
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Moving Ads
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