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52 Cards in this Set

  • Front
  • Back
Eric Cohen
developed 4 different types of tourists/tourist roles
1. organized mass tourist
2. individual mass tourist
3. explorer
4. drifter
organized mass tourist
one extreme
tour-package vacation
westernized accomodations
least adventurous
high familiarity --> minimum novelty
individual mass tourist
most prevalent type
does not travel as part of a tour group
trip not enitrely pre-planned
sees well known sites
familiarity still dominant but higher novelty
explorer
arranges his own trip
travels alone or with 1 other person
visits unusual sites
still looks for comfortable accomodations and reliable transportation
novelty dominates --> familiarity suppressed
drifter
other exteme
totally seperate from tourist establishment
"going native"
immerses himself in the host culture
considers the ordinary tourist experience "fake"
novelty at its highest and familiarity at its lowest
Valene Smith
distinguished 7 types of tourists based on the extent to which they adapt local norms and numbers (how many of them)
tourist role preference scale
structure/independence (dependence vs. autonomies)
familiarity/strangeness (familiarity vs. novelty)
stimulation/tranquility (order vs. disorder)
general trends
rising standards of living
changes in population age composition
increasing levels of education attainment
better communication
increased awareness of other countries
"shrinking of the world"
characteristics affecting choice of tourist role
stage in the family life cycle
stage in the individual life cycle
socioeconomic status
cultural self confidence and cultural distance
stage in the family life cycle
presence and age of children
1. families with young children spend vacations visiting friends and relatives or don't travel at all
2. adventure and education travel are popular among families
stage in the individual life cycle
stability and change in patterns of tourist role preference
growth market for tourism = seniors (over 65) and semi-seniors (over 55)
increasing amounts of people are not part of the traditional family life cycle
socioeconomic status
income (positive relationship between income and travel - almost half of all vacation and pleasure trips comes from households in the top 5th of the income scale)
education (broadens people's ideas, strongly correlated with income and occupation, increases cultural self-confidence and cultural distance)
cultural distance
extent to which the tourist wants his environment to be familiar when traveling
deeper immersion in the local culture (aka: life seeking tourism)
travel and people with disabilities
in the US approx. 50 million people with disabilities
needs must be met by the tourism industry
americans with disabilities act (1990)
society for accessible travel and hospitality
society for accesible travel and hospitality
goals are:
1. raise awareness of the needs of people with disabilities as it relates to travel
2. expand travel opportunites
3. remove social and physical barriers
trends affecting choice of tourist roles
1. emergence of travel groups
2. a change from relaxation to activity
social (subsidized) tourism
a type of tourism practiced by those who would not be able to meet the cost without social intervention
determined by need
travel outside of the community
common barriers/constraints to travel
cost
lack of time
health limitations
family life cycle stage
lack of awareness/interest
fear and safety
what motivates tourists to choose different types of travel?
answers can be found in:
1. history and literature
2. market research
2. psychological theory
motivations from literature
travel writers
1. Chaucer's canterbury tales (story of pilgrimage)
2. Marco Polo's account of the discovery of Cathay
3. today's writers = paul theroux, peter mayle, bill bryson
motivations from history
escape (roman/athenian)
cultural curiosity (the grand tour)
spirituality (pilgrimages - middle ages)
education (the grand tour)
social status (roman/athenian and mid 19th century travel "keeping up with the jones'")
motivations form market research
surveys look at traveler's satisfaction levels with attractions, services, transportation, etc. (do not really explain travel behavior)
motivations from psychological theory
competence
love and affection
tension reduction
intellectual stimulation
psychological theories used in understanding leisure and tourism
Maslow's hierarchy of needs
Csikszentmihali's concept of flow
Berlyne's concept of optimal level of stimulation
Iso-ahola's concept of seeking and escaping
Maslow's hierarchy of needs
Base = physiological
2. safety and security
3. love and belongingness
4. self esteem
Tip = self actualization (peak experience)
Csikszentmihali's concept of flow
peak experience
when challenge and activity/behavior are in balance
so engrossed in the experience you are taking part in, you forget to eat/drink/sleep
Iso-ahola's concept of seeking and escaping
individuals SEEK different levels of stimulation
individuals AVOID or ESCAPE over stimulation
travel needs model
(aka: travel career ladder)
based on previous travel experience
people's motivations are likely to be higher or lower according to Maslow's hierarchy
more experienced travelers are concerned with higher level needs
travel career
like any other career or occupation people start at different levels based on experience, skills, and personality
people are likely to change levels during their life cycle
at different times in the life cycle people will be inhibited by money, health, and other people
Plog's continuum
allocentric = adventurous type
mid-centric = most of the population
psychocentric = least adventurous
** Plog links each of these personality types with stages in the destination life cycle
intrinsic motivation
no apparent reward other than the activity itself
time passes quickly
percieve the experience as more enjoyable
extrinsic motivation
(aka: achievement motivation)
external reward, competence, and social recognition
time passes slowly
may not enjoy the experience as much
motivational profile
can be used to predict how well destination characteristics will fit the needs of the traveler
destination-motivation fit
the better the destination matches the needs of the tourist, the higher the customer satisfaction and the higher the likelihood of repeat visits
push and pull factors
push factors = motivation
pull factors = destination attributes
pull factors
no longer sufficient to have the basics (good hotels and efficient transportation system)
to be a successful destination you need attractions and activities that are somewhat unique
destinations
often provide more than one type of tourism experience
must provide diverse experience to be successful
attributes of a destination can be . . .
natural
arts, music, and crafts
industry and business
agriculture
education
food and drink
sports
Uluru, Australia attributes
sunrise and sunset
the Monolith (big red rock)
aboriginal culture
the Olgas
national park
climbing Uluru (dangerous, seen as a challenge, against wishes of locals)
tourism and the environment
(positives)
provides funds for conservation
preserves culture and history
sets sustainable use limits
protects natural attractions
tourism and the environment
(negatives)
can destroy vegetation
can create overcrowding
can lead to increased amounts of litter
can pollute beaches
can result in over building
can create housing problems
can ignore the needs and lifestyles of local people
carbon footprint
3 pillars of sustainability
environmental
economic
sociocultural

**interdependent and mutually reinforcing
other words for eco-tourism
nature based tourism
green tourism
soft tourism
sustainable tourism
third world eco-tourism destinations
Rwanda mountain gorilla project (most successful and popular eco-tourism project)
Costa Rica (60% of visitors are interested in seeing national parks)
Ecuador's Galapagos Islands (recieved 50,000 visitors in 1990)
sponsors of eco-tours
world wildlife fund
the smithsonian
nature conservancy
the sierra club
benefits of true eco-tourism
provides jobs and income for local people
generates funds for improving and protecting natural areas
provides environmental education for visitors
encourages heritage and environmental preservation and enhancement
dangers and limitations of eco-tourism
financial benefits MUST be shared with locals (they rely on the environment for their livelihood)
need to keep maximum visitation levels (other visitation will destroy what the tourists have come to see)
paradox of eco-tourism
as eco-tourism becomes more popular, more people are visiting environmentally fragile destinations thereby contributing to their destruction rather than preserving them
read ASTA's 10 commandments
textbook pages 491-492
3 R's of the traveler's responsibility (Australia)
1. Relationship = indigenous people's relationship and connection to the land
2. Responsibility = responsibility to travel thoughtfully
3. Respect aboriginal beliefs associated with country and culture
industry case studies for eco-tourism
hyatt hotels
florida green lodging initiative
delta/northwest
united airlines
disney
sea world
sheraton hotels
debt for nature swaps
used to finance or enlarge existing natural areas
conservation agencies (ex:WWF) offer to pay part of a country's debt in return for protecting certain areas
leads to creation of new national parks or expansion of existing ones