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24 Cards in this Set

  • Front
  • Back

Attention is...

the brain's ability to self regulate input from the environment

two types of attention

1. sustained attention (alertness)


2. selective attention

Sustained attention

arousal


(continuum from drowsy to attentive)


- declines over long watch

Selective attention

we are limited in the no. of stimuli we can process



The cocktail party problem (Cherry 1953)

- how can we pick out one conversation from background




picking out = sound energy at ear translated to understanding




translation is selective - not all stimuli treated equally




* what happens to unattended messages?

Dichotic listening and shadowing

diff input in each year, attend to only one message. Test on the unattended message



Unattended message

only physical features perceived


eg type of voice




* Semantic content not processed (language, meaning) in limited capacity chanel

Preattentive processes vs focal attention

Sensory/physical features can be processed preattentively but meaning requires focal attention

Criticism of Cherry

rather than looking at what is perceived, Cherry looked at what is remembered...




You be perceiving smth, but forgot what you perceived...

Filter theory (Broadbent, 1958)

Attention acts as a filter to select stimuli for further processing




- meaning is extracted in the limited capacity channel


- a filter protects the channel from overload


- all stimuli are stored briefly in the Short Term Store


*There is a raw acoustic trace which decays quickly if not selected.

Evidence for Filter Theory

Split-Span experiments




- interaction of STS and filter


hear 176 in left, 852 in right simultaneously





Why did Broadbent think there was a stage of very Short term memory before the filter?

Because people preferred 'ear by ear' recall, not temporal


Ear-by-ear recall required only a single filter switch, and sowas more efficient than recall in temporal order (which required five).



Meaning requires access to ...

the limited capacity channel which is only extracted if the stimulus is attended

Early vs late selection debate

Disagreement about location of filter and its properties

'Dear Aunt Jane' experiment

- split-span with meaningful content




> prefer recall follows semantic context, not presentation to ear

Moray (1959)- person's name

name often detected on unattended channel




> notconsistent with idea that meaning only extracted on the attended channel

Attenuation Model (Treisman, 1961)

Unattended stimuli is attenuated (partial semantic activation) but not fully blocked


- biased by context, salience of message





What stimuli can stimulate semantic activation even when unattended?

name, 'dear aunt jane' semantically related material,


causing shifts in attention

Criticism of Early selection

Complexity of filter:


- filter needs to respond to semantic context, distinguish related from unrelated stimuli - is there a simpler alternative?




--> late selection: filter located after LTM

Early and late selection agree on...

recognition needs:


- encoding


- access to LTM



Early selection

activation = awareness

Late selection (Norman, 1968)

All stimuli access LTM, not sufficient for awareness (need to pass filter for awareness)




*bottom up + top down selection*




bottom up = stimulus driven


top-down = selection by relevance to task




(need both kinds of activation to get through filter, otherwise decays)







Evidence for late selection

Semantic processing on unattended channel


Mckay (1973)


- given ambiguous sentence 'bank'


ignore river/money




= recognition is biased by previous shadowing task

Von Wright, Anderson, Stenman (1975)

Classically condition GSR to target words (shock)-


showed semantic acitivation in the absence of attention, generalised to other words in categy


e.g banana , peach