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7 Cards in this Set
- Front
- Back
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What are the steps in the implementation phase
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-Establishing the marketing organization
*Roles and Responsibilities *Human resource deployment -Developing Timetables -Obtaining and allocating budgets -executing the marketing program |
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Steps in developing timetables
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Crictical path analysis
via PERT charts pert= program evaluation and review technique |
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Share point analysis
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-estimate industry sales
-estimate firms market share -compute gross margin per share point |
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Gross margin is also called?
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Contribution
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Gross margin formula
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gross margin=sales revenue-cost of goods sold
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How to improve implementation
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1. Communicate
2. Leadership (Champion) 3. Reward Performance 4. Schedule Tasks 5. Just do it 6. Seek Feedback -Internal -External |
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The seven habits of leadership
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1. Be Proactive
2. Begin with the end in mind 3. Put first things first 4. Think Win/Win 5. Seek first to understand then to be understood 6. Synergize 7. Sharpen the saw (self maintenance) |
