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16 Cards in this Set
- Front
- Back
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Broadcast event |
L'événement médiatisé |
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Broadcasting rights |
Les droits de diffusion |
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Over-exposure in the media |
La surmédiatisation |
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( Corporate ) sponsorship |
La parrainage ( d'entreprise ) |
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Sponsoring company |
La compagnie commanditaire |
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Sponsored athlete |
L'athlête commandité |
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Product placement |
Le placement de produits |
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To benefit from advertising |
Retirer des avantages publicitaires |
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Greed |
L'avidité |
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To be greedy for |
ètre avide de.. |
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Extraordinary salaries |
Des salaires hors du commun |
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Transfer fee |
L'indemnité de transfert |
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Staggering figures |
Des chiffres exorbitants |
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Out-bidding |
La surenchère |
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Turning someone into a product |
La merchandisation de quelqu'un |
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To undermine the essence of the sporting spirit |
Porter préjudice à l'essence de l'esprit sportif |
