Study your flashcards anywhere!

Download the official Cram app for free >

  • Shuffle
    Toggle On
    Toggle Off
  • Alphabetize
    Toggle On
    Toggle Off
  • Front First
    Toggle On
    Toggle Off
  • Both Sides
    Toggle On
    Toggle Off
  • Read
    Toggle On
    Toggle Off
Reading...
Front

How to study your flashcards.

Right/Left arrow keys: Navigate between flashcards.right arrow keyleft arrow key

Up/Down arrow keys: Flip the card between the front and back.down keyup key

H key: Show hint (3rd side).h key

A key: Read text to speech.a key

image

Play button

image

Play button

image

Progress

1/10

Click to flip

10 Cards in this Set

  • Front
  • Back
Trademark (definition)
any word, name, symbol, device or combination of these used by a manufacturer or seller to identify its products and to distiguish them from competitors
Service Mark
same as a trademark, but for services
Spectrum of Protection (for TM)
Least .... to .... Most
(1) Descriptive (2) Suggestive (3) Arbitrary (4) Coined/Fanciful
TM vs. R
TM is used for unregistered Trademarks, R is for registered; TM is free to use, R costs $$; R means you can collect easier if someone infridges
Descriptive TM example
Describes the product - often it can not be Trademarked
(Apple computers can not own the TM for an apple stand, but it is fine for a computer store)
Suggestive TM (example)
Quality Inn
It suggest something about the product or company
Arbitrary TM (example
Apple Computers
Real word, but unrelated to topic
Coined/Fanciful TM (example)
Exxon
Made up - no meaning outside of company, or product
Loosing a TM
if the word becomes common speak, Kleenex (almost Xerox)
What can be Trademarked?
Service, slogans, names, symbols, logos, colors (Owings Corning Pink), domain names, non-functional designs (bottles of nice perfume)