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10 Cards in this Set
- Front
- Back
Trademark (definition)
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any word, name, symbol, device or combination of these used by a manufacturer or seller to identify its products and to distiguish them from competitors
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Service Mark
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same as a trademark, but for services
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Spectrum of Protection (for TM)
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Least .... to .... Most
(1) Descriptive (2) Suggestive (3) Arbitrary (4) Coined/Fanciful |
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TM vs. R
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TM is used for unregistered Trademarks, R is for registered; TM is free to use, R costs $$; R means you can collect easier if someone infridges
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Descriptive TM example
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Describes the product - often it can not be Trademarked
(Apple computers can not own the TM for an apple stand, but it is fine for a computer store) |
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Suggestive TM (example)
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Quality Inn
It suggest something about the product or company |
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Arbitrary TM (example
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Apple Computers
Real word, but unrelated to topic |
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Coined/Fanciful TM (example)
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Exxon
Made up - no meaning outside of company, or product |
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Loosing a TM
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if the word becomes common speak, Kleenex (almost Xerox)
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What can be Trademarked?
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Service, slogans, names, symbols, logos, colors (Owings Corning Pink), domain names, non-functional designs (bottles of nice perfume)
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