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18 Cards in this Set
- Front
- Back
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Hockett
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mistakes lead to language change
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Labov
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we subconciously change our language use to identify ourselves with one group rather than another
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Trudgill
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gender affects dialect in social class
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Howard
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semantic shift of words over time. one word is offensive to one generation and not to another.
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Bollinger
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increase of euphemism used in advertising
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Gresham's Law
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A rude meaning will replace a clean one
PEJORATION |
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Keller
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in order to avoid misunderstanding, speakers use familiar synonyms.
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schleicher
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Language isn't heading towards perfection
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Aitchison
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Damp spoon- language change due to people being lazy
infectious disease assumption- bad language is caught |
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Nicky Morgan
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'war on illiteracy'
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John Humphrys
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'SMS are destroying our language'
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Fishman
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English is used for its eco-technical superiority
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crystal
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English borrows words from over 120 languages
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Zipf
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people prefer mono-syllables (disrespect-> diss)
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Postal
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Language change is random and unpredictable
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Goodman
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Informalisation
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Fairclough
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conversationalised
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Crystal
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internet communication is more 'dialogic' than written.
The immediacy effect. |
