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14 Cards in this Set
- Front
- Back
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Ethos |
convincing someone of the character or credibility of the persuader |
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Pathos |
appeal to emotion: convincing the audinece and creating emotional response |
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Logos |
facts |
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Transfer |
move things |
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avante garde |
introducing experimental ideas or unusual ideas |
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patriotism |
love for a country / associated to serve to your country
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snob appeal |
refers to the qualities or attributes of a product |
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bribery |
the giving or offering of a bribe |
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tone |
the general character or attitude of a place, piece of writing, situation, etc. |
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bandwagon |
a particular activity or cause that has suddenly become fashionable or popular."the local deejays are on the home-team bandwagon" |
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magic ingredients |
The suggestion that some almost miraculous discovery makes the product exceptionally effective |
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plain folks |
A plain folksargument is one in which the speaker presents him or herself as an average |
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repetition |
the recurrence of an action or event. |
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figurative language |
language that uses words or expressions with a meaning that is different from the literal interpretatio States the facts as it goes |
