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68 Cards in this Set
- Front
- Back
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el mercadeo
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marketing
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el anuncio
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advertisement, commercial, ad
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el folleto publicitario
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brochure
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la portada
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title page
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el recargo
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fee
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el bombardeo publicitario
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publicity blitz
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la campaña publicitaria
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advertising campaign
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el lema
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motto
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la encuesta
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poll
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el envase
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packaging
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envase burbuja, envase blíster
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bubble, blister pack
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el lanzamiento
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launching
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la marca
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brand
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la promoción
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promotion
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el descuento de lanzamiento
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introductory discount
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la valla publicitaria
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billboard
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la propaganda
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publicity
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la campaña de promoción
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advertising campaign
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el impacto
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impact
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la retroalimentación
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feedback
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el mensaje a los televidentes
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message to the viewers
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investigación y desarrollo
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research and development
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las estadísticas
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statistics
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el control al azar
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random sample
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los efectos secundarios
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side effects
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las ventajas
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benefits
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las desventajas
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disadvantages
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la ganancia
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profit
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un eslogan pegadizo
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a catchy slogan
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la competición
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competition
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la competencia
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rivalry, competition
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el(la) anunciante
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advertiser
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la cadena de televisión
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TV network
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el canal de televisión
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TV station
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el índice de audiencia
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ratings
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el(la) patrocinador(a)
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sponsor
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un documental
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documentary
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el televidente
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TV viewer
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el radioyente
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Radio listener
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enfocar en
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to focus on
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alcanzar
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to reach
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competir (e:i)
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to compete
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engañar
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to decieve
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fracasar
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to fail
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llamar la atención sobre
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to call attention on
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satisfacer
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to satisfy
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planificar
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to plan
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destacarse
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to stand out
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captar
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to capture
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lanzar el mensaje
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to send the message
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poner un anuncio en la televisión
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to advertise on TV
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escribir un guión para...
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to write a script for...
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ampliar la influencia
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to increase the influence
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tener como objetivo
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to have as objective
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abaratar
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to reduce costs
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aprovechar al máximo
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to take best advantage of
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de primera
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first rate
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duradero(a)
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lasting, durable
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eficiente
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efficient
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eficaz
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effective
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confiable
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reliable
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costoso(a)
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expensive, costly
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barato(a)
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cheap
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novedoso(a)
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novel
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pegadizo(a)
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catchy
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peligroso(a)
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dangerous
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exitoso
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successful
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sin compromiso
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without obligation
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