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82 Cards in this Set
- Front
- Back
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Big 5 Sporting Manufacturers 1920-1970
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Adidas
Rawlings Spaulding MacGregor Wilson |
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1999 Growth rates of sporting goods and GNP
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1.9%, 4%
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2 Symptoms of struggling sporting goods market in late 1990's
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Closing of retail stores, overall sales flat compared to growth
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7 major causes of struggling sporting goods market in late 1990's
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Athletic footwear out of fashion
Irrational growth Lower participation Expensive Licenses Increased focus on entertainment More purchased electronics Less phys-ed in schools |
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2005 growth rate of sporting goods sales
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7%
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NSGA
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National Sporting Goods Association
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6 Segments in Sporting Goods Retail
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Specialty Stores
Full Line Apparel Manufatcturer Outlets General (Wal-Mart) Direct (Online) |
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SGMA
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Sporting Goods Manufacturer's Association
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SKU
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Stock-Keeping Unit
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POS
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Point of Sale
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2 Key ratios in sporting goods retail
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Sales/Sq Foot
Sales/Other Stores? |
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% of sales Nike and Easton put into R&D
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1% and 3.4%
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Bill Thurston
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Amherst College Baseball coach against metal bats
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SBRNet and it's 4 components
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Market Data
Full Text Articles Web Links University |
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Richard Lipsey
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Made SBRNet
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IAAM and 6 Professional Services
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Int'l Association for Arena Managers
Training, publications, forums, internships, scholarships, ? |
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4 Concepts in Stadium Design
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Special Events, Outside the Venue, No Commoners, Interactive Concourses
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Mean % if stadium costs paid by taxpayers in 88-99, 00-02, 03-06
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57%
54.8% 64.3% |
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7 funding sources for new stadiums
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Public bonds, ticket surcharge, naming rights, luxury bixes, owner investment, league loan, PSL's
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PSL
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Personal Seat License
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3 Stages of PSL Development
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Priority Seat Points
Seat Option Bonds PSL's |
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3 Standard Issues of PSLs
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Duration, transferability and tax write-off
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Paul Brown Stadium, 5 revenues and 3 expense streams
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Revenue: Ticket sales, luxury boxes, concessions, parking, naming rights
Expense: capital bond, gameday operations, rental fees |
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Bundled Benefits
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Additional projects included in stadium deal (i.e. housing, community/youth center)
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PVA
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Paralized Veterans of America
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5 Provisions of ADA concerning stadiums
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1% of seating is handicapped, integrated not isolated, companion seats, aisle seats, comparable lines of sight
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3 Historical reasons for growth of sponsorships
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Increased media coverage, bans on tobacco and alcohol, excessive advertising noise
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5 main objectives of corporate sponsors
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awareness, lifestyle, image, merchandise and entertainmetn
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6 rights that sponsors buy
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exclusiveness, use of logo, use of image, official designation, right to service, promos
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3 key issues/trends in sponsor business
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non sponsors ambush marketing, focus on grassroots and womens sports, savvy sponsors
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Cokes 5 steps in developing a sports sponsorship
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assessment, alignment, stratagize, activation, evaluate
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4 standard sponsor methods for evaluating success
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exposures of name, client feedback, sales, image
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Joyce Julius Associates
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# of Sponsor images
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IEG
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Industry Trends Newsletter
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SponsorAid
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potential of perspective deals
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SSSBJ's Sponsor cost per event visitor
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Varies $4-$30, depends on demographics and quality of experience
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6 basic outlets of sports media
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TV, Radio, Newspaper, Magazines, Internet, Books
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Formula and purpose of sports media
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advertisers -> events/athletes -> demographics
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5 Segments of sports TV structure
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Over the air, cable TV, Pay Cable, DirecTV, Pay Per View
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RSN
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Regional Sports Network
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Estimated start up cost for RSN
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$10 Mil
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Master Control
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Nerve Center
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Carrige
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affiliates to distribute the network
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3 Top sports radio networks
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ESPN, Sporting News, FOX Sports
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Sports Broadcasting Act of 1961
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exempted big 4 from antitrust laws allowing them to sell broadcast rights as a package
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Pooled Rights
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selling broadcast rights as a package
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Rights Fees
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Paying for the right to broadcast
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Time Buy
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producer buys time from media to broadcast network
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Make Good
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A promised rating
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DMA
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designated market area - Nielson 210 units
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Rating
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1pt = 1% of households with a TV
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Share
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1pt = 1% of sets turned on
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Top Rated Sports show of all time
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1982 SB 49ers vs Bengals 49.1
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4 Key categories of sports radio structure
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Major Broadcast, satellite, ad-hoc, all sports
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4 categories of of sports web sites
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Network related, host sites, portals, stand alone
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6 major functions of sport websites
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basic content, ecommerce, web casting, promotions, games, communications
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Premium Content
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except for fantasy sports - bust
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Nielson Netratings, comScore MediaMetrix, Harris Interactive
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Net usage trackers
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Hits
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Single Files
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Impressions
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viewings of page
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Unique Users
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to view page
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reach (active and universe)
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% of unique users
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stickiness
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time spent on site
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6 segments of sports magazines
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Lifestyle, Sports, Sport Specific, Guides, Industry, Outdoor
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4 yardsticks of magazine success
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circulation, ad rates, ad pages, splits
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the Big 5 sport marketing agencies
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IMG, ISL, SFX, Octagon, Host
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3 basic functions of sport marketing firms
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-create/develop events/atheletes
-manage/promote " " -match sponsors with events |
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6 sports elements for marketing agencies to control via integration
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merchandise, events, players, media, venues, training
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Mark McCormack
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IMG founder
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IMGs Vertical Integration Strategy
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Top Players in the country
Run the events Run TV Distribution create TV events Tennis camp |
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2 conflicts of interest resulting from integration
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owner Button - objective analysis?
PS Star games running AVP Tour IMG's sports academies |
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The memories flow chart
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Players/Events -> commodified (apparel)
-> enshrined (HOF) Licensesed/Protected (League, Union) |
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CLC
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College Licensing Company
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IASMHF
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International Association for Sports Museums and Halls of Fame
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NASLIN
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North America Sports Library Network
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7 ways in which HOF creates memories
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Induction process, inductee shrine, general exhibits, merchandise, camps, education, library
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Top Card manufacturers
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Upper Deck, Fleer, Topps
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Card Sales slump from 1991-95 and rebound
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$1.1 bil to $300 mil
quality sells |
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Non apparel licensed merchandies
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bobbleheads, beanie babies
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David Warsaw
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sports specialties
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Hasbro
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non licensed
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FBI Fraud Estimation
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70-80%
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