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13 Cards in this Set
- Front
- Back
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Declarative |
A sentence with functions as a statement |
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Interrogative |
A sentence with functions as a question |
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Imperative |
A sentence with functions as a command |
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Exclamatory |
A sentence with functions as an exclamation. |
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Ideology |
Belief systems, worlds views which are displayed through the use of language |
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Norman Fairclough |
He said all texts are underpinned by strong ideological perspectives (critical discours analysis) Simpler: Word choices( create) encoded attitudes(creates) authorial point of view. |
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Stage 1: Synthetic personalisation |
Building relationships between producer and receiver through personalisation -Imperatives -You/your -Implied familiarity |
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Stage 2: Evoking knowledge,behaviour and lifestyle |
Advertising works in conjunction with a reader's ideolgical background knowledge in form of cultural & cognitive models to create an image of the product being advertised |
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Informative |
Statement e.g. The seat of the government in Holland is the Hague |
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Directive |
They direct you to do something e.g. I want you to mark on your maps the capital of Holland They're interesting because they're often syntactically disguised e.g. I'd like you to find page 46 in your book-declarative e.g. Can you fins page 46 in your books- interrogative |
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Elicitation |
Getting information from someone e.g. What's the capital of Holland? Structurally different from those in ordinary conversation & follow a 3 part pattern (IRF interchange) -Initiate -Response -Feedback |
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Maodals and declaratives |
These are significant as they're less blunt e.g. you should do your homework |
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Boundary exchanges |
Phrases like "right" and "OK" can be used as checks (monitoring understanding), or frames (moving on to the next stage of the lesson). Referred to as boundary exchanges. |
