Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
16 Cards in this Set
- Front
- Back
|
Alteration |
improvement of an established product |
|
|
Broad |
many different product lines carried |
|
|
Consistency |
associated with a narrow product mix |
|
|
Contraction |
narrowing or decreasing number of product lines carried |
|
|
Deep |
extensive variety within a product line |
|
|
Expansion |
increasing number of product lines carried |
|
|
Narrow |
limited product lines carried, typically very specialized |
|
|
Positioning |
is all about perception, actions marketers take to create a certain image of a product in the minds of the customers |
|
|
Product Depth |
Number of items offered with each product line |
|
|
Product Item |
Specific model, brand, or size of a product within a line |
|
|
Product Line |
Group of closely related products manufactured by a business |
|
|
Product Mix |
All the types of products a company makes or sells |
|
|
Product Width |
Number of different product lines |
|
|
Shallow |
Limited variety within a product line |
|
|
Trading Down |
Adding a lower-priced item to a line of prestige products to encourage purchases from people who can't afford the higher-priced product, but want the status |
|
|
Trading Up |
Adding a higher-priced product to a line to attract a higher-income market and improve the sales of existing lower-priced products |
