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8 Cards in this Set
- Front
- Back
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What is bandwagon?
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To make the product seem as though it will make you more popular or like everything else.
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What is ordinary folks?
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Uses ordinary people to advertise the product.
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What is fear?
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Using not wanting something to happen as a reason to use the product.
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What is snobbery?
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Putting down other products to make the product look good.
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What is glittering generalities?
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Making a product seem happy or better than it actually is.
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What is buzz words?
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Using appealing words that have a deceiving meaning.
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What is testimonial?
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Making a product look better through famous people.
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What is transfer?
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Using positive connotations at the product and the person to make the product seem positive.
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