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71 Cards in this Set

  • Front
  • Back
  • 3rd side (hint)
morse code was a program that standardized the transmission of telegraphic messages?
true
just as the earlier systems of railway traffic regulation and forward oerdering depended on telegrapy, so tightly linked systems such as air traffic and inventory controls are increasingly dependent on the coordinating capabilities of the computer
true
monopolies are a recurring theme in media developments
true
new media will eventually reshape the visual language used by contemportatry culture
true
older media can borrow from and regashion emerging media
true
the internet disables some forms of human action and expression
true
when the fledgling democraxy of athen,s greece, was in its prime, the greeks defined the liberal arts
true
what carey called social science, weber called cultural studies
false
weber called it social science then carey changed the name to cultural studies
in the print era, indicds helped support the book as a work of reference.
true
two hundred years were necessary for most of the definitive changes to knowledge and society produced by print to fall into place
true
chinese printing someimtes emplyed moveable type, anticipating gutenberg by more than five centuries
true
paper was invented in india perhaps as early as the first century A.D.
false
invented in china
although the printing press was a technology that infulenced other techologies, it was not a prototype for mass production
false
literate is superior to oral in terms of an absolute measure of intelligence
false
when introduced to the greek-speaking poeples of asia minor the phoenician alphabet underwent significant modifications
true
writing enabled civilizations to achieve a size and unparalleled complexity
true
some time in the late fourth millennium B.C, the complexity of trade and administration in the early cities of mesoptamia reached a point at which it outstripped the power of memory of the governing cities
true
innis did not argue that each of the major old world civilizations did not have a specific culrual orientation that was temporal or spatial
false
technologies shape the worlds in which they are installed
false
according to innis pre-print manuscript techonolgies, are time-binding and theryby promote the formation of limited communities
true
symbolic work is not important for the creation of our world.
false
in his initial publicaton carey downplayed the role of innis and mcluhan in making the history of the mass media central to the history of civilization at large
false
one of the liberal arts defines by the romans was rhetoric, simply stated, writing and speaking about public issues
false
rehtoric is speech
print in the middle ages lessened the control over literacy excercised by scribes and religious orders
true
in the later middle ages, for instance, print helped democratize the reading public,
true
the vietnam war did not play a role in giving television instant televisual reporting
false
a medium constructs its messages as much through its form as through specific content
true
local radio programming emphasized music, particularly with the development of FM broadcasting during the 1940's
false
1970's
the programming that people would come to enjoy during the golden age of radio came at the price of sponsorhip
true
in the early years of radio broadcasting, the crash of the hindenberg and orson welles broadcast of H.G. Well's war of the worlds attest to how the dominant medium of a period operates
true
considerable strides were made on wireless as a medium for voice transmission until world war one impeded further research
true
begining around 1900, advertisers conceived and then tried to create a mass audience, drawing on the public appeal of image and sound technologies
true
the motion picture developed after WWI
false
before
ways of reading changed along with the constiution of reading publics
true
at first the telephone was used as point-to-point communication for example between two buildings
true
telephone developed after 1850
true
the telegraph forwarded orders,coordinated shipments and reported transactions.
true
with the telegraph in the 1840s, words seldom were transformed into electrical impulses.
fase
they were
by the end of the 18th century in both europe adn north america, what could be called an information society had emerged arond the cirulation of books, journals and especially forms of news
true
in the realm of digital media, the platform you use is more important than the story you are trying to tell
false
news stories are no longer just a single product, but an ongoing process
true
when sharing information via social media, it is more important to be first that it is to be toally accurate
false
with so much information readily available on line, it ismore important to weight in on what others are talking about that it is to consuct original research and reporitng
false
twitter is for everyone
true
reading facebook posts is a productive way of finding story ideas.
true
with so many social media outlets, establighing credibility as a journalist is easier than ever
false
if you are uncertain about the accuracy of information you found via twitter, you should re-tweet it to see if others point out the misstake
false
you should never fill out any biographical information iin your social media account profiles - better to be anonymous
false
like traditional broadcast news, social media is built on a one-to-many model of communication
falseq
facebook is the best social media took for finding story tips by locations
false
twitter lists are a good way to sort tweets by interest and sources
true
lady gaga has more twitter followers tha justin biever
true
social media tools can deliver a journalits work to a mroe targeted audience
true
social media tools can deliver a journalists work to a broader audience
true
the first images of the 2009 hudson river plane crash were shown first on national televisoin and then cirulated on twitter
false
social media is not a significatnt driver of traffic to news sites
false
when passing on a news item from your twitter account, dont include the link- your followers can always find it via google
false
hashtags make it easier to follow conversations about specefic subjects
true
it is more important to talk than to listen on twitter
false
signing up for google alerts is a good way to get text messages about news stories by subjct
true
bit.ly is a useful tool for allowing your tweets to be more than 140 character
false
storify is a useful took for aggregating all types of social media
true
its always a good idea to re-tweet yourself to make sure your followers saw it.
false
what is the king or most common of the seven news values
timelieness
if you are writing about a sales tax increase for your city, it is news because it represents the news value of
impact
news is information that is
accurate, current, and relevent
in journalism writing, a lead is
the first sentence or paragraph which should get attention
a news story should
be straightforward, factual and unemotional
which story form is the most useful and common for breaking news or simple news stories?
the inverted pyramid
what helps readers connect with the news?
interviews and quotes from sources
events that you observe in person usually do not need to attributed
false