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71 Cards in this Set
- Front
- Back
- 3rd side (hint)
morse code was a program that standardized the transmission of telegraphic messages?
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true
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just as the earlier systems of railway traffic regulation and forward oerdering depended on telegrapy, so tightly linked systems such as air traffic and inventory controls are increasingly dependent on the coordinating capabilities of the computer
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true
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monopolies are a recurring theme in media developments
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true
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new media will eventually reshape the visual language used by contemportatry culture
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true
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older media can borrow from and regashion emerging media
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true
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the internet disables some forms of human action and expression
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true
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when the fledgling democraxy of athen,s greece, was in its prime, the greeks defined the liberal arts
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true
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what carey called social science, weber called cultural studies
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false
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weber called it social science then carey changed the name to cultural studies
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in the print era, indicds helped support the book as a work of reference.
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true
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two hundred years were necessary for most of the definitive changes to knowledge and society produced by print to fall into place
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true
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chinese printing someimtes emplyed moveable type, anticipating gutenberg by more than five centuries
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true
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paper was invented in india perhaps as early as the first century A.D.
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false
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invented in china
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although the printing press was a technology that infulenced other techologies, it was not a prototype for mass production
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false
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literate is superior to oral in terms of an absolute measure of intelligence
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false
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when introduced to the greek-speaking poeples of asia minor the phoenician alphabet underwent significant modifications
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true
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writing enabled civilizations to achieve a size and unparalleled complexity
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true
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some time in the late fourth millennium B.C, the complexity of trade and administration in the early cities of mesoptamia reached a point at which it outstripped the power of memory of the governing cities
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true
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innis did not argue that each of the major old world civilizations did not have a specific culrual orientation that was temporal or spatial
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false
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technologies shape the worlds in which they are installed
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false
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according to innis pre-print manuscript techonolgies, are time-binding and theryby promote the formation of limited communities
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true
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symbolic work is not important for the creation of our world.
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false
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in his initial publicaton carey downplayed the role of innis and mcluhan in making the history of the mass media central to the history of civilization at large
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false
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one of the liberal arts defines by the romans was rhetoric, simply stated, writing and speaking about public issues
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false
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rehtoric is speech
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print in the middle ages lessened the control over literacy excercised by scribes and religious orders
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true
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in the later middle ages, for instance, print helped democratize the reading public,
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true
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the vietnam war did not play a role in giving television instant televisual reporting
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false
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a medium constructs its messages as much through its form as through specific content
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true
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local radio programming emphasized music, particularly with the development of FM broadcasting during the 1940's
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false
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1970's
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the programming that people would come to enjoy during the golden age of radio came at the price of sponsorhip
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true
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in the early years of radio broadcasting, the crash of the hindenberg and orson welles broadcast of H.G. Well's war of the worlds attest to how the dominant medium of a period operates
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true
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considerable strides were made on wireless as a medium for voice transmission until world war one impeded further research
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true
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begining around 1900, advertisers conceived and then tried to create a mass audience, drawing on the public appeal of image and sound technologies
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true
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the motion picture developed after WWI
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false
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before
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ways of reading changed along with the constiution of reading publics
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true
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at first the telephone was used as point-to-point communication for example between two buildings
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true
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telephone developed after 1850
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true
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the telegraph forwarded orders,coordinated shipments and reported transactions.
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true
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with the telegraph in the 1840s, words seldom were transformed into electrical impulses.
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fase
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they were
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by the end of the 18th century in both europe adn north america, what could be called an information society had emerged arond the cirulation of books, journals and especially forms of news
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true
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in the realm of digital media, the platform you use is more important than the story you are trying to tell
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false
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news stories are no longer just a single product, but an ongoing process
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true
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when sharing information via social media, it is more important to be first that it is to be toally accurate
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false
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with so much information readily available on line, it ismore important to weight in on what others are talking about that it is to consuct original research and reporitng
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false
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twitter is for everyone
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true
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reading facebook posts is a productive way of finding story ideas.
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true
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with so many social media outlets, establighing credibility as a journalist is easier than ever
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false
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if you are uncertain about the accuracy of information you found via twitter, you should re-tweet it to see if others point out the misstake
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false
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you should never fill out any biographical information iin your social media account profiles - better to be anonymous
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false
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like traditional broadcast news, social media is built on a one-to-many model of communication
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falseq
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facebook is the best social media took for finding story tips by locations
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false
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twitter lists are a good way to sort tweets by interest and sources
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true
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lady gaga has more twitter followers tha justin biever
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true
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social media tools can deliver a journalits work to a mroe targeted audience
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true
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social media tools can deliver a journalists work to a broader audience
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true
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the first images of the 2009 hudson river plane crash were shown first on national televisoin and then cirulated on twitter
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false
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social media is not a significatnt driver of traffic to news sites
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false
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when passing on a news item from your twitter account, dont include the link- your followers can always find it via google
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false
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hashtags make it easier to follow conversations about specefic subjects
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true
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it is more important to talk than to listen on twitter
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false
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signing up for google alerts is a good way to get text messages about news stories by subjct
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true
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bit.ly is a useful tool for allowing your tweets to be more than 140 character
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false
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storify is a useful took for aggregating all types of social media
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true
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its always a good idea to re-tweet yourself to make sure your followers saw it.
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false
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what is the king or most common of the seven news values
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timelieness
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if you are writing about a sales tax increase for your city, it is news because it represents the news value of
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impact
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news is information that is
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accurate, current, and relevent
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in journalism writing, a lead is
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the first sentence or paragraph which should get attention
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a news story should
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be straightforward, factual and unemotional
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which story form is the most useful and common for breaking news or simple news stories?
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the inverted pyramid
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what helps readers connect with the news?
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interviews and quotes from sources
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events that you observe in person usually do not need to attributed
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false
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