Journalism Final - Vocab Part Ii

Front 1

Research where researches observe research subjects in everyday behavior.

Back 1

Participant Observation

Front 2

Research where researchers interpret texts to find the social meanings underlying them.

Back 2

Textual Analysis

Front 3

Research where subjects are selected for study and several detailed interviews are conducted at different times.

Back 3

In-depth Interviewing

Front 4

A quantitative research method that involves the application and manipulation of a treatment given to groups of people, and then test the result.

Back 4

Experiment

Front 5

Media theory is developed as researchers collect and analyze data and then draw generalizations that expolain the role of media in shaping individuals, societies, and cultures.

Back 5

Media Theory

Front 6

The process by which one or more factors result, in the occurrence of an event, behavior, or attitude. A variety of factors cause human behavior, parental behavior, perr associations, media consumption, and other factors combine to create certain behaviors in children.

Back 6

Causation

Front 7

A quantitative research method that involves randomly selecting a small group of people, called a sample, from a larger group, called a population, and asking them questions from a questionnaire.

Back 7

Survey Research

Front 8

A quantitaive research method that provides a systematic way of categorizing media content and using statistics to analyze patterns in the content.

Back 8

Quantitative Content Analysis

Front 9

Content analysis that contains instructions that researchers use to assign units of content to categories that in turn receive numbers. The instructions contain detailed steps every coder must follow.

Back 9

Protocol

Front 10

A thoeretical statement of a relationship between a causing agent and a resulting action, behavior, or attitude.

Back 10

Hypothesis

Front 11

Propaganda efforts during WWI suggested that media were all-powerful. Propagandists believed that you could simply hit individuals with imformation, as though it were a bullet, and it would have powerful and immediate effects.

Back 11

Magic Bullet Theory

Front 12

The media have limted effects on individuals - interpersonal impact is more important in influencing attitude and creating change. This approach recognizes that individuals interact with one another as well as respond to the media messages they receive.

Back 12

Limited Effects Model

Front 13

Media research seeks to understand the relationship between readers' determination ofimportant issues and politicians, and the press treatment of them. The research focuses not on how media cover an issue, but on how they set an agenda for the issues they cover.

Back 13

Agenda-setting Research

Front 14

Research after the 1970s found that media content had a greater impact on people's behavior than limited effects studies suggested, but the impact was not as great as was found by the powerfull effects researchers. Therefore, the impact was labeled moderate.

Back 14

Moderate Effects Research

Front 15

Cultivation research looks at the effect that television viewing ha son how people perceive the world. The theory states that heavy television viewers are more likely than light viewers to think that the world is as it is presented on television. Heavy viewers perceive the world as being more violent that it is.

Back 15

Cultivation Research

Front 16

Effects that are caused by contingent, or indirect, variables rather than by the direct impact of media content.

Back 16

Contingent Factors

Front 17

Dependency theory states that media organizations, individuals, and groups in society are mutually dependent.

Back 17

Dependency Theory

Front 18

Research that tries to identify why and how people use various media and what types of rewards they receive from media content known as uses and gratifications research. Five categories seem to classify most peoles media uses: surveillance, decision making, social/cultural interaction, diversion, and personal identity

Back 18

Uses and Gratifications Research

Front 19

Using information theory, the Shannon-Weaver transmission model views communication as a technical process involving a source, an encoder, a message, a decoder, and a receiver.

Back 19

Transmission Model

Front 20

A diagram or picture that attempts to represent how something works. In communication, models are used to try to explain what happens in the creation, sending, and receiving of a message.

Back 20

Model

Front 21

A way of transmitting a message from a person or group of people to a person or group of people, e.g., a telephone line or newspaper.

Back 21

Channel

Front 22

Interference in a communication channgel, e.g., static on a radio.

Back 22

Channel Noise

Front 23

An interference with communication becuase of misunderstandings about the meaning of words or symbols.

Back 23

Semantic Noise

Front 24

Signals sent in response to a message. These may be verbal or nonverbal

Back 24

Feedback

Front 25

A person who controls the flow of information into and through the mass media.

Back 25

Gatekeeper

Front 26

Socialization Process

Back 26

Process by which reporters learn patterns of behavior by observing others and by learning to recognize the systems of rewards and punishments in a newsroom.

Front 27

The typical routines that a reporter uses to gather news are known as a news net.
Because reporters other go to the same places repeatedly, the traditional news net sometimes omits certain types of news.

Back 27

New Net

Front 28

Ideology is the collection of values, beliefs, and symbolic meanins that a group of people share. Because ideology shapens that groups view of the way the world works, it influences the content created by members of the group. Ideology is associeated with the power some groups have to shape social reality.

Back 28

Ideology Influences Media Content.

Front 29

One who espouses coexistence and cooperation among different elements of a power structure.

Back 29

Pluralist

Front 30

Group of individuals in the early 1900s who champioined political and social reform

Back 30

Progressive Generation

Front 31

Studies that focus on the crticial/cultural effects on media place emphasis on how individuals interact with media forms and how cultures are shaped by them.

Back 31

Media and Culture