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16 Cards in this Set
- Front
- Back
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authoritarian press theory
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power is top down, total censorship
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libretarian press theory
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all facts, people decide
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social responsibility press theory
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press is free but has responsibilities; people are like children, who need to be guided
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developmental and revolutionary
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models that use the press as a tool for ends of the emerging nation or nations in revolutiony periods
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democratic socialist
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press is an avenue for all kinds of citizen expression -- and free press is promoted by government subsidy (with no strings attached) of alternative media
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ethnocenstrism journalism value
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America is a nation to be valued above all others.
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altruistic democracy journalism value
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Politics should be based on public service and the public interest.
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responsible capitalism journalism value
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Open competition will create increased prosperity for everyone.
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small town pastoralism journalism value
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Small agricultural or market towns are favored over other settlements.
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individualism journalism value
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A heroic individual is someone who struggles against difficulties and powerful forces. Self-made people are admired.
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moderatism journalism value
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Moderation is valued, excesses and extremism are not.
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order journalism value
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Importance is placed on political order.
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leadership journalism value
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attention is focused on leadership
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ways advertising works:
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1. making product or service familiar
2. reminding people about the product or service 3. spreading news about the product or service 4. overcoming inertia in potential customer 5. adding value not already present to a product or service |
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3 characteristics of ads
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repetition, style, ubiquity
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hegemony
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participating in our own domination
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