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59 Cards in this Set
- Front
- Back
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How much money is spent on ads a year?
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$500 billion per year
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How many do you see per day?
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5,000 per day
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How many logos can kids recognize?
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200 logos
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How long spent watching ads?
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1 year watching TV ads
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The giany shark on the discovery chanel building is?
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Ambient marketing
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Wacky, crazy, marketing. Meant to intrigue the audience
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Murketing
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The "glue" that hols together mass media.
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Advertising.
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needs for oxygen, food, water, and a relatively constant body temperature.
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Physiological
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Respect for others
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Esteem
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Morals
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Self actualization
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Maslows hierchy in order
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Physical, safety, love, esteem, self actualization
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a barker
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someone who stands in front of a show (as at a carnival) and gives a loud colorful sales talk to potential customers
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magazine ads triangle
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magazine provides audience, audience buys product, magazine flourish
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advertisement goes pro because
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obvious false shit, patent medicnes, brought on muckracking stories and FTC
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when did national advertising begin?
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1850's
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rebellion ...
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ad busters. buy nothing day.
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If a company lies about something...
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FTC shuts down
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Cease and desist
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pull the ad
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Corrective advertising...
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oh actually we were wrong...
yaz |
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focus groups are for...
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copy testing.
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copy testing
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showing ads to focus group before their aired to get reactions or should they be aired?
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The percentage of respondents who spontaneously recall a specific brand when asked, "Have you seen or heard any advertising for peanut butter (i.e., product category) in the past 30 days, or not?" (IF "YES") "Which brands did you see or hear advertised?"
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Awarness testing
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Im a mom and you should use this product...
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first person
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"expert recomending something"
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famous person or first person testimonials
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Advertising with the idea of simplicity
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plain folks pitch
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Ameicas #1 selling lightbulb ex. of...
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bandwagon effect
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Security ads... I need this product so everything will be okay... elderly
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hidden fear appeal
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associating a product with something different
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associtation principle
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omg this is so annoying, i get it already
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irritation advertising
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This certain average product, is different from others or unique.
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Branding
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Setting an average product apart from others
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branding
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adver. startegy to make prescription drug seem not recreational but common
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direct to consumer ads
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An ad that is inbetween going from a web page to another
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intersitial ads
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Ad council advertises...
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social issues like hunger or drunk driving
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Geographic popularity
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things more popular in a certain region
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Johnson and Johnson owned the tylenol crisis because they...
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had a quick response, pro-active (tamper proof caps), top management involved, focus : public safety, truth!
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public relations goals...
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build relationships, change perceptions.
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public relations seeks to influence..
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the media and others
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advertising seeks to influence...
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consumers
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advertising goals...
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sell products, change consumers behaivor
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group of people united by a common interest in a particular situation. definition of...
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public
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“Without promotion something terrible happens... Nothing!”
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P.T. Barnum
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PR starts to become a profession because ...
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Propaganda, not useful information
Disregard for the public interest Willingness to serve the powerful Press exposes corporate misconduct |
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PR focuses on... and applies.
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image management and journalistic principles
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two way communications goal... while propaganda goal...
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feedback, visibility
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advanced two way communications goals..
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understanding, relationships
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company websits
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PR today
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PR sets ____, while advertising_____ it
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policy, implements
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PR is shaped by...
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Changes in technology
Growth of middle class Growth of organizations Better research tools Professionalization |
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Sells a product, service or idea
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Marketing communications
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PR in-house services
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work with one client
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Sports public relations is an example of
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special service agencies
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Community relations audience is
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neighbors
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industry relations
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buisness to business
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issues management
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shape public opinion
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Media relations
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information subsidies for journalists
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Public affairs focus on
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social responsibilty
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Get attention..
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special events
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Research shapes
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strategic plan
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