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56 Cards in this Set
- Front
- Back
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Who invented the upper/lower case
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Greeks
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Which ad campaign is associated with social issues? What type of advertising is this referred to?
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Benetton; Shock Advertising
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_uses factual information to promote a desired behavior. _ doesnt use factual information
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Persuasion, propaganda
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refers to a source's credibility: logos, ethos, pathos
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ethos
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refers to the logical arguments used to persuade an individual: logos, ethos, pathos
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logos
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refers to emotional appeals used in the persuasive argument: logos, ethos, pathos
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pathos
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3 components of persuasion
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ethos, logos, and pathos
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a way to spread an idea to a large population
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propaganda
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2 types of advertising
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commercial and noncommercial
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type of advertising that includes govt notices and PSAs
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Noncommercial advertising
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Where did public relations have its beginning
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WWI, President Wilson
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what provide pictures and interviews that a tv station doesnt have access to or time to get
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Video News Release VNR
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what was one of the first books ever printed with the commercial printing press
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Gutenberg Bible
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type of style with little space between individual letters
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typeface/textur
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the space b/t columns
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alley
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pictures that stand for objects, plants or animals
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pictographs
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hieroglyphic writing is divided into what 2 forms?
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hieratic and demotic scrips
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T of F: Egyptians were the first to go from clay tablets to papaya.
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True
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Who were the first to have an alphabet?
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Phoenicians
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Who were the first to realize alphabetic letters possessed informational as well as aesthetic qualities?
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Greeks
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a printing method that allows text and images to be printed at the same time
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lithographic process
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a method for creating typeface letters without the need for metal
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cold type
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space b/t individual letters
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kerning
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the white space b/t horizontal lines of type
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leading
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the space b/t 2 columns
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alley
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differences is color, size, symbolism, time, and sound in print or screen designs
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Contrast
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the placement of elements within a designs frame
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Balance
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the way design elements are combined to control movement of the viewers eye from one element to another
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Rhythm
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a matter of related content as well as stylistic consistency
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unity
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T or F: Dada consisted of typography of different sizes and styles randomly distributed on a page
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True
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De Stijl is associated with Art Deco or Grid Approaches?
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Grid
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3 types of single framed cartoons
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caricatures, editorial cartoons, humerous cartoons
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Herbert Block does what type of cartoon
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editorial
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What is manga?
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graphic novels
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early version of a slide projector
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magic lantern
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Lott Reiniger did what?
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made the first feature length animated movie (Adventures of Prince Achmed)
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top and bottom boxes or panels; often contain narration and story explanations
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Frame
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straight lines or little puffs of smoke used to indicate quick movement by a character
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motion lines
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sun writing
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heliography
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illusionary pictorial effects with painted backdrops and lighting changes
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dioramas
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A faster/slower shutter speed is required to overcome camera blur
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faster
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refers to the amount of light sensitivity in color or black and white films
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ISO (international standard)
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The lower/higher the ISO number, the more sensitive the film is to light
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higher
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film technique that maximizes sharpness
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deep focus
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sound on disk
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vitaphone
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4:3 width to length is called
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aspect ratio
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denied employment or suspected of disloyalty to a company or country
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blacklisted
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t or f: in a static shot the camera does not move
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true
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low wheeled platforms for cameras
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dollies
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type of focus that involves turning the focus ring on the lens during a shot in order to keep a moving character in focus
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rack focus
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a horizontal movement of the camera, while it sits on a motionless tripod
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pan
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horizontal movement of the camera, which actually moves
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truck
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original models that inspire other things or ideas
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archetypes
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converts the image into an electrical equivalent
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CCD charge coupled device
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UHF or VHF are more susceptible to interference
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UHF
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Big Three
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abc cbs nbc
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