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16 Cards in this Set
- Front
- Back
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Alteration
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Improvement of an established product.
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Broad
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Many different product lines created.
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Consistency
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Associated with a narrow product mix.
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Contraction
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Narrowing or decreasing number of product lines carried.
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Deep
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Extensive variety within a product line.
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Expansion
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Increasing number of product lines carried.
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Narrow
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limited product lines carried, typically very specialized.
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Positioning
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Is all about perception, actions marketers take to create a certain image of a product in the minds of the customers.
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Product Depth
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Number of items offered within each product line.
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Product Item
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Specific model, brand, or size of a product within a line.
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Product Line
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Group of closely related products manufactured by a business.
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Product Mix
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All the types of products a company makes or sells.
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Product Width
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Number of different product lines.
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Shallow
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Limited variety within a product line.
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Trading down
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Adding a lower-priced item to a line of prestige products to encourage purchases from people who cannot afford the higher-priced product, but want the status.
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Trading up
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Adding a higher-priced product to a line to attract a higher-income market and improve the sales of existing lower-priced products.
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