Jmc 3303 -- Vocab Quiz 1

Front 1

advertiser

Back 1

the company that pays for the advertising.

Front 2

advertising

Back 2

marketing messages in paid media.

Front 3

advertising agency

Back 3

a comopany that specializes in creating and placing advertising for clients (advertisers).

Front 4

brand

Back 4

a name, term, symbol or design (or combination thereof) intended to clearly identify and differentiate a seller's product from the competitor's.

Front 5

sales promotion

Back 5

the use of an incentive to stimulate sales. the three major consumer incentives are: save, free, and win.

Front 6

situation analysis

Back 6

a marketing document that summarizes the current state of the marketplace as it relates to a specific brand.

Front 7

UPC Code

Back 7

bar codes scanned to provide price information at the cash register and valuable sale and inventory information for marketers and retailers.

Front 8

American Association of Advertising Agencies

Back 8

an organization of leading U.S. advertising agencies

Front 9

American Advertising Federation

Back 9

an association of advertising clubs, advertisers, agencies, media, and allied companies with the objective of making advertising more effective for business and more useful to the public.

Front 10

brand management

Back 10

a system of running competing brands of products within the same company. each brand group is a team that operates as a relatively independent marketing organization within the larger organization while utilizing common resources.

Front 11

caveat emptor (latin)

Back 11

"let the buyer beware" -- means that the buyer alone is responsible if dissatisfied.

Front 12

hard sell

Back 12

advertising style that relies on a structured argument as opposed to an emotional appeal. referred to as push advertising.

Front 13

market segmentation

Back 13

viewing a large market of people with different demands as many smaller homogeneous markets.

Front 14

positioning

Back 14

a marketing approach which considers how consumers perceive a product relative to competitive offerings.

Front 15

pull advertising

Back 15

relies on soft sell for results. attracts customers by pulling them into the message.

Front 16

unique selling proposition (USP)

Back 16

the central selling idea for an ad or commercial; a selling point matched with consumer benefit

Front 17

clutter

Back 17

exists when consumers are bombarded by hundreds of marketing messages daily.

Front 18

integrated marketing communications

Back 18

the coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost.

Front 19

marketing mix

Back 19

consists of products, prices, places, and promotions.

Front 20

ethics

Back 20

principles that serve as guidelines for both individuals and organizations.

Front 21

market penetration

Back 21

the number of households within an area that purchased the product as a percentage of total households that bought in that products category.

Front 22

account planning

Back 22

agency function with the responsibility for representing the voice of the consumer in all decision making, particularly creative development.

Front 23

consumer insight

Back 23

in-depth knowledge of the consumer that makes it possible to identify product benefits that will motivate purchasing behavior.

Front 24

database marketing

Back 24

planning and marketing system that involves collecting and analyzing data on customers and prospects particularly behavioral data.

Front 25

event marketing

Back 25

corporate sponsorship of lifestyle-related programs and events.

Front 26

niche audience

Back 26

a small group of consumers, viewers, etc. who have some very specific characteristics in common.